Technology
A Day at the Beach
A Productivity In Practice Feature
Dec. 01, 2008
From the Nov. 2008 Issue
Another Day at the Beach
At this time of the year, many of us long for the warmth and relaxation of
“somewhere a little further south.” And with December’s chilling
air bringing snow to many parts of the country, it’s understandable to
daydream about going even further … the sights and sounds of island life,
whether as a long-term escape or at least a brief vacation. Linda Ribble’s
island adventure has been going on for nearly two years now, but instead of
an escape from work, she’s been able to relocate her practice, at least
in a virtual sense.
The Texas native, long-time accountant and credentialed CPA has been the principal
of her practice in Dallas, Linda A. Ribble, CPA, P.C., for about 12 years. At
first glance, the firm was, and continues to be, fairly traditional. Linda,
her mother and sister run a family based practice that provides tax compliance,
write-up and financial services to a diverse client base of businesses and individuals.
She earned her CPA credential in 1985 and, prior to opening her own practice,
had worked in various accounting and bookkeeping positions at companies in the
insurance and residential construction industries.
The firm does have a few differences from most professional practices in the
United States, however, most notably that Linda’s office is about 4,500
miles away, on the U.S. Virgin Island of St. Croix. She initially went to the
islands for an extended vacation with her boyfriend John, a former client who
had owned property in the Caribbean for several years. Pretty soon, she found
that she could do most of her professional work remotely just as well as she
could in the office.
FIRM SNAPSHOT
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Linda President, Linda A. Ribble, CPA, PC St. Croix, U.S. Virgin Islands Specialties: Tax, Write-Up Productivity |
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Linda &
John relax at a favorite hangout in St. Croix |
“When I first came to St. Croix, it was just for a few months, and it
was during the non tax season,” Linda says. “But after we got the
technology in place, I didn’t need to go back and forth as often. So by
2006, I processed all of our corporate returns remotely.” She returned
to Dallas for the 2006 individual tax season, but says she has since made the
remote process permanent, and was able to manage the entire corporate and 1040
tax seasons remotely this past season.
Linda and her practice obviously depend upon technology for their workflow
processes, with clients either visiting the office in Dallas or sending files
electronically. Linda’s sister Sherry and mother Sally then scan items
into their document management system. At this point, the rest of the process
remains paperless, at least on Linda’s side. Her St. Croix home office
has high-speed Internet, and she uses a dual-screen monitor when preparing and
reviewing returns. Her practice scored a 150 on the Productivity Survey (www.CPATechAdvisor.com/Productivity),
The CPA Technology Advisor’s free online tool that helps public accounting
firms assess their use of technology and best practice processes.
In addition to the technological challenges she faced with long-distance remote
working, Linda is licensed to practice as a CPA in both Texas and the Virgin
Islands, but all of her clients are still in Texas, so Linda noted that she
and her staff also had to retrain a few clients to some extent. “Some
people were used to coming in and chatting, but they’ve all gotten used
to the new process. During tax season, I do spend a lot of time on the phone,
though, and the current situation with the financial markets has some clients
asking for more advice.”
And like any other professional, she has her share of procrastinators. “Sure,
there are always a few clients who push things back to the very last second,
but after 12 years, we’ve gotten most of them to be reliable in getting
their documents to us early.” This past 1040 season, she estimated her
work weeks ranged between 20 hours in January to nearly 70 hours per week in
April, and that during the rest of the year, including corporate tax season,
she never has to put in more than 40 hours per week.
For those of you who might be getting envious at this point, if you keep reading
you’ll only get greener (and I don’t mean environmentally so). With
some of her spare time, she has taken on a part-time position as the controller
at St. Croix Marine (www.stcroixmarine.com), the primary marina on the island,
which has enabled her and John to make friends and become more involved in the
local business community.
“St. Croix is the smallest of the U.S. Virgin Islands as far as population,
so it really has a small town feel,” she said. (The largest city on the
island is Christiansted, with a population of 3,000.) “So we’ve
gotten involved in community activities, joined the yacht club and socialize
as much as possible so that we are accepted as regular islanders.”
Although he is supposedly “retired,” John is currently remodeling
the house and has a work ethic that “doesn’t believe in weekends,”
according to Linda. But she said they do get out on Fridays to enjoy happy hour
and often have Sunday brunches with friends. Other times, they just hang out
on the beach or at the yacht club, or join friends for an occasional picnic
on Buck Island, a small and uninhabited island northeast of St. Croix. Somewhat
ironically, her real vacations are spent up north in Texas, and usually in the
winter.
The sense of paradise isn’t lost on Linda, who says she loves everything
about the island atmosphere, especially the food and local music like the local
KB Schindler band. “St. Croix really has tremendous restaurants (one of
their favorites is the Golden Rail), with a great mix of Caribbean menus that
includes everything from conch stew and goat, to johnny cakes and rice and beans.”
Certainly some adventurous fare, but Linda notes that she usually sticks with
“less exotic” items, such as the Wahoo, Mahi and lobster, the last
of which she says can be purchased for $8 per pound. Being a Texas native, though,
she says she does miss good Mexican food.
She says she also just loves to go and sit on the beach and read or listen
to audio books. Of course, Linda recently found out that not every day at the
beach is “a day at the beach” … especially during hurricane
season. She was given her first experience with a tropical storm on October
13, two days before the deadline for extended returns, when Category 3 Hurricane
Omar brushed the islands.
“It was unbelievable and terrifying,” said Linda, who having lived
in north Texas was well accustomed to severe weather, but nothing like the 100+
MPH winds that accompanied this storm. “I’ve never heard winds like
that, and the driving rain was incredible. We were in the house, with the shutters
up, and we’d hear things slam and bang against the shutters.”
Aside from some minor flooding and power outages and a fly-over by FEMA helicopters,
there was little damage around the island because Omar passed quickly and, Linda
says, because the locals were very prepared. “I was impressed by how everyone
handled things, but it’s not an experience I hope to repeat often.”
But since Linda has now made St. Croix her permanent home, she likely will
have to contend with such storms in the future. But that prospect, and an occasional
case of “rock fever,” the island equivalent of cabin fever, seems
to be not so bad a trade-off for living in the Caribbean.