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Sales Tax

Avalara Launches New Cloud Solutions for Sales Tax Exemption Certificate Management

The new products help retailers and ecommerce companies to automatically collect sales tax exemption certificates at point of sale kiosks and online shopping carts using a variety of mobile devices to make it easier to comply with tax laws and ...

Avalara has launched two new products focused on helping businesses automate and streamline the management of sales tax exemption certificates, Avalara CertCapture for Retail and Avalara CertCapture for eCommerce. Avalara is a provider of cloud-based compliance solutions related to sales tax exemption certificates, excise, VAT and other transactional taxes.

The new products help retailers and ecommerce companies to automatically collect sales tax exemption certificates at point of sale kiosks and online shopping carts using a variety of mobile devices to make it easier to comply with tax laws and streamline checkout for customers both in-store and online.

“Prior to Avalara CertCapture, customers who would purchase items tax exempt were required to manually complete an exemption certificate each time they visited a store,” said Greg Moosbrugger, tax analyst for Northern Tool + Equipment. “This was an inefficient process for customers and employees.  Because of Avalara CertCapture, the amount of time it takes to process an exempt customer at retail has been reduced by more than half. Staff, once burdened with a slow paper-based process, can now quickly look up existing customer exemption certificates in the system or enter new information on the fly.  This has resulted in a significant increase in customer satisfaction, and resources are now reallocated to better serve the customer.”

Both products enable customers to conveniently enter tax exemption certificate information on mobile point of sale devices such as iPad, Galaxy and Kindle Fire tablets and in online shopping carts to simplify checkout, reduce shopping cart abandonment rates and improve customer satisfaction.

Once customers enter the information, Avalara CertCapture digitally stores tax exemption certificates in a central repository where tax managers can easily pull reports, monitor expired certificates and manage millions of certificates with ease to reduce audit risks and proactively maintain compliance.

“Many retailers today are using omni-channel strategies that enable their customers to move seamlessly between in-store and online environments,” explains Silvia Aguirre, Avalara’s Chief Certificates Officer. “Avalara CertCapture helps them achieve this goal by collecting and managing tax exemptions at every customer touch point – at checkout kiosks, on mobile devices and in online shopping carts – to empower them to transact more tax-exempt business and deliver an exceptional customer experience.”