Paychex Updates Branding to Highlight Accountant Role

Paychex, Inc., a provider of integrated solutions for payroll, human resources, retirement, and insurance services, has launched an updated brand campaign that showcases the company’s commitment to delivering simple solutions to complex business problems for all customers, including accountants.

The new brand promise, “Paychex makes it simple,” is realized for accountants through convenient and easy-to-use HR technology that delivers valuable client insights and is backed by industry leading service solutions that offer support when and how accountants want.

Paychex helps accountants easily advise clients on complex payroll and HR matters through:

Powerful HR technology, made simple. From recruiting and onboarding to payroll and benefits administration, Paychex makes payroll and HR administration easy and automatic for clients of every industry and size, with its powerful HR technology solution, Paychex Flex.
Client insights, delivered with efficiency. Exclusively for accountants, Paychex AccountantHQ puts authorized client payroll and HR client data front and center through a simple-to-use online dashboard that offers robust reporting, key account contacts, and an extensive resource library. In addition, Paychex offers real-time data integration with leading accounting software packages including QuickBooks^® Online, Sage Intacct^®, and Xero™.
Dedicated, personal service whenever its needed. Through Paychex AccountantHQ, accountants have access to personal service how, when, and where they want – ranging from 24/7/365 service options with an accountant-specific team of highly trained U.S.-based professionals to dedicated relationship managers for strategic accounting partners.

In addition to its comprehensive and easy-to-use solutions for accountants, Paychex also has the distinction of being the preferred provider of payroll, HR, and retirement services for the AICPA Trusted Business Advisor Program, now in its 15th year.

“Paychex was founded nearly 50 years ago with a single, disruptive idea: to help small businesses simplify the complex process of paying their employees. Today, we offer more solutions than ever – to businesses of all sizes – and we’re still focused on making the complicated world of payroll, HR, benefits, and insurance simple for our customers,” said Maureen Lally, vice president of marketing at Paychex. “This pledge extends to every facet of our business, but is especially top of mind for our valued accounting partners. We’ve sharpened our focus to ensure we’re providing accountants with solutions that empower them to provide greater client value and continuously enhance their role as trusted advisor in the easiest ways possible.”