3 Ways to Show CPAs Appreciation This Valentine's Day

There’s no better time than Valentine’s Day for accounting firms to express just how much they value and appreciate their accounting staff. After all, underappreciated employees are more likely to experience burnout and leave for a better opportunity. What’s more, 55 percent of employees will leave companies that only give out raises to keep pace with inflation. Given the competitiveness of the current labor market, these are outcomes you simply can’t afford.

Inspired by Valentine’s Day, here are three reasons you should show your employees some love this time of year — and consider increasing pay in order to keep the flame alive with your most talented team members.

Show some love by offering bonuses

It might not surprise you to learn that 64 percent of employees say salary is a major factor when choosing who to work for. But that also means they’re going to leave if they don’t feel they’re being paid enough. That’s why if you can afford it, you should shower your most deserving employees in TLC by adding a bit of extra padding to their paychecks this Valentine’s Day. Trust us: They’ll thank you for it — and be far less likely to head for the exit.

Nothing says “I love you” like a little extra cash

Happy employees tend to be engaged and productive. What’s more, when employees are satisfied on-the-job, you’re likely to see reduced turnover rates, plus an uptick in referrals. And there’s no simpler route to securing happy employees than wooing them with higher pay.

Other ways of showing appreciation to employees

Not every firm is built the same, of course, nor will all companies be able to shell out additional cash to employees. In that case, you should consider partnering with local colleges and universities — it’s an easy way to alleviate costs while grooming and developing less experienced candidates. Another option is to tap into specialized recruitment firms that can help find skilled finance and accounting professionals. These companies typically have recruiters who specialize in finance and accounting, which can drastically reduce in-house recruitment costs while expediting the hiring process. That way, you get the talent you need — right when you need it.

Executive summary

Cupid is sure to be pretty busy this time of year, matchmaking in the traditional sense while perhaps also pairing skilled finance professionals with employers they love — and are loved by in turn. By providing fair and competitive pay, you’re more than likely to retain a talented workforce and attract valuable new team members, just in time for the busy tax season. How lovely.

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With more than 22 years’ experience in the staffing industry, Jodi Chavez is group president for Randstad Professionals, Randstad Life Sciences and Tatum where she oversees the field organization and provides strategic direction for Randstad Life Sciences, Randstad Professionals and Tatum. Throughout her career, Jodi’s entrepreneurial drive and strong business acumen have enabled her to increase revenues, grow profits and improve ROI. Along with a proven track record of building high-performing teams, she has a wealth of knowledge spanning strategic planning and execution, mergers and acquisitions, brand strategy, social media and multi-generational leadership.

Firm Management