Firm Management
Technology-Mature Firms Can Earn Up to 39% More Revenue Per Employee
Firms using connected, cloud-based accounting technology report earnings of up to 39% more revenue per employee, survey shows.
Kristy Short
Dr. Kristy Short is the Senior Director of Content Strategy at Rightworks. She has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing and branding. She’s worked with hundreds of firm partners and staff to educate and help them elevate brand presence for the modern era—positioning them to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders helping to publish business books and hundreds of education-based, accounting-focused articles.
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Advisory
How to Maximize Client Data to Build a Better Firm
There is power in your data. And smart management of it can lead to stellar results. Discover the goldmine, right there inside your business, to build the firm of your dreams.
Firm Management
Building a World Class Marketing Culture Part 3: Rhythm and Habits
The path to your new client relationships is built over time. It’s base on your communication and your ability to establish beliefs of trust, dependability and business acumen—an endeavor that calls for frequent and consistent content marketing.
Advisory
Building a World-Class Marketing Culture in Your Firm - Part II
This article continues the series on creating a world-class marketing culture in your firm. In Part 1, we explored the definition of marketing and its centrality in the life of a firm. In Part 2, we examine the firm’s brand—what it is, what it means ...
Firm Management
How to Build a World-Class Marketing Culture in Your Firm - Part I
There is no shortage of articles that provide guidance on how to develop a marketing program for firms. But what’s not being discussed currently is the concept of culture. Beyond standard tactical tips, it’s critical to first understand the broader idea o
Technology
How Accounting Firms Can Advance to a High Caliber Client Experience
The client experience is at the center of every astoundingly successful business. Statistics don’t lie: a recent survey by Gartner revealed that 89% of companies now expect to compete mostly on the basis of customer experience (versus just 36% four ...
Technology
Building Her Business Her Way… With Experience, Empathy and Understanding
Like many firm owners, Karla Dennis, EA and owner of Karla Dennis and Associates, Inc., started her career in corporate America. She was a tax supervisor overseeing a team of eight employees and clocking major hours. When she decided to start a family ...
Small Business
The Benefits of Adding Annual Business Debt Review to Your Accounting Practice
Debt reviews are vital to small business. Just as companies consistently evolve, loan markets change as well. By staying up-to-date on the latest loan deals, incentives, and loan rate changes, small business owners are in a position to take control of ...
Technology
Understanding the Lending Market for Small Businesses
While the lending market has evolved, the basic need for working capital remains the same. According to the U.S. Small Business Administration, there are 23 million small businesses in America—accounting for 54 percent of all U.S. sales.
Small Business
Understanding the Small Business Administration and SBA Lending
A detailed look at the inner-workings of this vital small business resource. While the SBA can be a vital resource for small business owners and entrepreneurs, many don’t understand its lending programs or place within the lending landscape.
Accounting
How an Accountant Went From Bean Sales to Progressive & Successful ‘Bean Counter’
It’s not often that you come across such an interesting business transition story. This is definitely one of them. It’s a story of true inspiration…a story of how a leader was so inspired to make the transition that he fought to hurdle every obstacle.
Technology
Great Practices: An Accountant Testifies to Profitability of Forensic Accounting
Mike Meilinger, CPA, explains how his consulting firm is ruling the litigation vertical market.