Technology
Kristy Short
Dr. Kristy Short is the Senior Director of Content Strategy at Rightworks. She has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing and branding. She’s worked with hundreds of firm partners and staff to educate and help them elevate brand presence for the modern era—positioning them to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders helping to publish business books and hundreds of education-based, accounting-focused articles.
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Technology
Understanding Your Firm's Brand
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Accounting Firm Marketing Made Easy
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Firm Saves Time by Integrating Cloud Document Management with Tax Software
Staying on the Good Side of Growth
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Going, Going, Gone … Mobile
Technology
The Mindset of a Leader
Tell Your Clients You’re a Rock Star
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Unique Business Model Serves To Expand Lawhorn CPA Group Nationwide, Preserve Brain Trust
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Are You a YOUtility? How Smart Accountants Are Helping, Not Selling
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