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Kristy Short

kshort@rightworks.com

Dr. Kristy Short is the Senior Director of Content Strategy at Rightworks. She has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing and branding. She’s worked with hundreds of firm partners and staff to educate and help them elevate brand presence for the modern era—positioning them to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders helping to publish business books and hundreds of education-based, accounting-focused articles.

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Technology

Giving Back to the Community

The Watkins team brings anti-bullying program, Operation Nice, to local schools. This month’s Great Practice profile is unlike any other. Our spotlighted firm was selected based not on innovation in technology, branding or website (though they certainly exhibit all this in spades), but rather for the firm’s commendable effort to give back to the community.

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Marketing at a Pace You Can Handle

Marketing is still a fairly new concept for firms. In the minds of most, marketing is a task of overwhelming proportions. However, it doesn’t have to be.

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Small Business

The Art of the Quick Change: From Filing Cabinets to the Cloud

Like many others, before launching her own practice — Lime & Company — Andrea Abel worked for other firms. During this time, she enhanced her practitioner skills while also gaining valuable insight into what it takes to run a successful business.

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Marketing from Square One

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Payroll

Tapping into the Payroll Revenue Stream

Abandoning old biases, Manning transformed payroll from a hassle into a hellavalota opportunity and future profit. For years, Sean Manning, CPA and president of Manning & Company, PC, held fast to the notion that payroll was more of a pain than a profit-surging service. And he wasn’t alone — most practitioners felt the same way … and still do.

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Marketing Takes Center Stage

For too long, marketing has lurked in the shadows, ignored and rejected. The traditional thought is that marketing is a non-billable activity, and therefore a non-necessity. In reality, marketing drives sales. Well-planned and consistent promotion of services not only keeps a sales funnel full, it helps firms build a strong brand and stay in front of prospects and clients.

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Advisory

Cornering the Market on Premium Outsourced Accounting Services

From Finding Their Legs to Finding a Distinct Niche Jennifer Katrulya, CPA, and owner of BMRG admits that there was a harsh learning curve to get her firm where it is today. And where is that exactly? The bright lights of Supa-Successville! Katrulya, like many firm owners, did her time in the world of public accounting and corporate offices. “I left my last firm in 2004 to start my own practice,” she recalled.

Technology

Accounting Profession Veteran Donates Time & Resources to Promoting Anti-Bullying Campaign

Kristy Short hopes to spark cross-country participation in

Technology

SAS Communications 360 Partners with Leading CPA Firm Root & Associates

SAS Helps Get the Word Out on Root’s New Consulting Initiative—RootWorks