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2014 Review of Xero
Xero is a micro-business SaaS accounting platform which is well established in Australia and New Zealand, and was launched in the U.S. in 2012. The company has made significant investments in personnel to compete with other small business accounting software providers in the U.S. market, and has hired a long list of industry veterans to manage its U.S. operations, including Peter Karpas (U.S. CEO), Jamie Sutherland (U.S. President), Ian Vaicin (U.S. VP- Marketing and Product) and many more.