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Dolinar

Jim Dolinar to Head AICPA Financial Reporting Executive Committee

Dolinar, 55, is managing partner of the Assurance Professional Practice, national office of Crowe Horwath LLP, Chicago, Ill. As chairman, he will head one of the Institute’s most important volunteer bodies. It serves as the AICPA’s official voice on financial reporting matters and develops industry-specific accounting guidance. The committee’s membership includes representation from business and industry, public practice and academia.

Isaac M. O'Bannon

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8 Tips to Finding New Clients at Trade Shows

Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.

Kristy Short