Firm Management
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Florida Man Pleads Guilty to $1.7 Million Tax Evasion
Generational Change … I’m Getting Old
PCAOB Chair Sworn in For Second Term
Cohen & Co. Gets Private Equity Backing
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.
STAFFING & TECHNOLOGY TRENDS: Firms Take Progressive Paths
For a number of reasons, achieving the perfect balance between implementing or improving technology, and finding success in all areas related to staffing for that technology, is rare.
Practice Relief
Practice Relief enables partners or owners of smaller firms to manage their practices easily. It has comprehensive reporting capabilities that give you a deeper insight into client profitability, staff productivity and overall firm performance.
A Client Specialty with Bite
A Productivity in Practice Feature
Where Does Data Go To Die?
Column: Business in Practice
The Emperor of Enlightenment
A Productivity in Practice Feature
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks