Marketing
Latest News
Patriot Software Adds Free HR Center For Users
Applications Open for Qualifying Advanced Energy Project Tax Credit
Review of CCH AnswerConnect Tax Research- The Accounting Technology Lab Podcast – Sept 2024
Accountant Pleads Guilty to Filing False Tax Returns in Connecticut
Rethinking Social Networks
You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.
A Few Ideas for Finding New Clients
Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.
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The 7 “Must Do’s” to Build a Solid Marketing Program
Proper planning and follow-up support effective, long-lasting marketing,
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5 Free Ways for Accounting Firms to Grab Attention on Google
From the September 2012 Issue Recently, accounting firms gained a variety of ways to change the display of their listings on search engines. While search engines were once solely a list of uniform links, the evolving Internet has forced Google, Bing, and other search engines to create richer media experiences. These richer media experiences can […]
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How to Weave Social Media Into Your Firm’s Marketing
Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.
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CPA2Biz Opens Dexter, MI Office
CPA2Biz has announced the opening of a Dexter, Michigan, branch office.
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New Book Shows Accountants How to Compete Successfully
Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?