Marketing

CPA firms across the country continue to look for innovative ways to market their services, people and organizations as a whole. And branding and design are often important components to successfully executing an effective marketing strategy.

The best marketing communications tell a story that is concise, clear, and simple

Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.

When it comes to marketing a small business, the options can be overwhelming and costly. However, with a solid plan, it's possible to get results on a budget.

Site offers resources, ideas encouraging small businesses to participate in Nov. 24 event

Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.

The success of a marketing campaign depends largely on your firm’s makeup, goals, and demographics and cannot be reduced to one single initiative.

You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.