Marketing
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Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks
Using Current Events to Gain Media Attention
Column: MarketingWorks
Marketing Budget Rationale Ties to ROI
Column: MarketingWorks
Kickstart Your Firm’s Growth Through Marketing & Branding
Special Feature
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How to Measure Client Satisfaction
Online Exclusive Column: MarketingWorks
5 Marketing Tips for Small Tax & Accounting Firms
Making Time for Marketing during Busy Season