Marketing

Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.

Proper planning and follow-up support effective, long-lasting marketing,

From the September 2012 Issue Recently, accounting firms gained a variety of ways to change the display of their listings on search engines. While search engines were once solely a list of uniform links, the evolving Internet has forced Google, Bing, and other search engines to create richer media experiences. These richer media experiences can […]

Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.

CPA2Biz has announced the opening of a Dexter, Michigan, branch office.

Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.

Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?

Column: Business in Practice