Technology

Expert on data security, compliance, and cloud computing begins series of speaking engagements for the accounting profession

Not too many years ago, accounting professionals had a reputation for being stodgy, stubborn and even curmudgeons, especially when it came to technology. Most of the professionals I meet today agree that reputation was usually appropriate, but it was driven out of the conservative and skeptical nature that drives them to provide valuable service to their clients … and the constraints of time, of course. After all, what professional looks forward to retraining staff on new systems and workflows every few years?

Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?

Column: The Bleeding Edge

Column: MarketingWorks

Column: Technology IN Practice

The CPA & NSA Technology Advisor, the leading technology information provider for tax and accounting professionals, has announced its “40 Under 40” honorees for 2010.

As Aging Profession Nears Retirement, Program Recognizes Emerging Leaders