40 Under 40 Honoree: Amy Vetter, CPA, MBA – 32

Education – MBA, Nova Southeastern Univ.; BBA Univ.
Cincinnati
Family – Husband Rob; Two sons
Hobbies & Interests – Working out (including “Boot
Camp,” yoga and running), taking her kids to all of their activities (piano,
tennis, swim lessons & music classes), and spending time with family and
friends.
Professional Affiliations – Florida Institute of CPAs;
Member of 2006 Intuit Speaker’s Bureau.

What peers, clients and friends say about Amy:
Amy is driven and hard working and is able to juggle an amazing amount of work
(and two young children) while keeping family, work and community involvement
balanced. She is knowledgeable in her subject matter and makes learning accounting
and accounting software systems easier to understand. Amy is extremely dedicated
to her profession and believes strongly in how her work can benefit clients
in changing how they operate by becoming more profitable and efficient. Her
family and friends know they come first and that they take priority over everything
else that goes on in her life.

What technology or business process does Amy see affecting the tax
and accounting profession in the next five years?
“Systems will become more and more integrated to reduce manual and duplicate
entry. Since the systems are doing a better job of synching together, a good
portion of the typical data-entry work will be eliminated when preparing financial
reporting. Better technology will cause firms to become more paperless than
they are now. This will change the classic way of accounting firms generating
as much paper as possible to show work has been completed and being in the office
during typical business hours. Remote access and wireless capabilities will
continue to change how everyone works within their own firms and with their
clients. It will facilitate accountants to work smarter and more efficiently,
and not have to be in the physical office to meet deadlines. Remote access also
helps accountants to be more involved with their client’s operations on
a real-time basis throughout the year, rather than waiting for a ‘shoebox’
of information at the end of the year. Additionally, by technology facilitating
less data entry, more clients will be computer literate and generating their
own financial data on their own accounting systems. This will force accountants
to set themselves apart by providing more value-added analysis when completing
work for clients than just providing what was expected in the past as the deliverable.
Accountants will have to gain more knowledge of information technology and how
it impacts their clients’ business processes and internal controls to
stay competitive.”