40 Under 40 Honoree: Sasan Goodarzi — 39

What will be the biggest change over the next five years in the ways
tax and accounting firms operate?
“Most accounting firms get over 85 percent of their revenue from small
businesses. Tomorrow’s successful small business owners will be far more
reliant on technology than their current counterparts. They will be more connected
in a mobile world, market to customers in ways only imagined today, and blur
the lines between the virtual and physical worlds as the hype surrounding today’s
technology becomes tomorrow’s reality. This means accountants must be
prepared to interact and communicate in very different ways than they do today
with their customers. Anytime/anywhere access/connection will
be a must.”

What Sasan’s peers had to say about him:
As Intuit’s vice president and general manager of the professional tax
products group, Sasan Goodarzi is responsible for helping define and develop
the next generation of professional tax preparation software and services for
accountants. With more than 110,000 accounting professionals already using Lacerte
and ProSeries, Mr. Goodarzi and his team play a crucial role delivering the
tools and services tax preparers rely on to increase their efficiency, grow
their practice and better serve clients. Prior to this position, Mr. Goodarzi
was the overseer of Intuit Eclipse, Construction Business Solutions, Real Estate
Solutions, Information Technology Solutions Group, and businesses in Canada
and the United Kingdom. Goodarzi joined Intuit in June 2004 from Invensys, where
he was president of the products group within the company’s process systems
division.

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