Technology Innovation Awards Spotlight Productivity-Enhancing Technologies

Winners are selected by The CPA Technology Advisor’s editorial
advisory board and awards committee, which include accounting and tax professionals
from across the country who are engaged in public practice in firms ranging
from sole practitioners to major, multi-office regional practices. The publication,
along with its digital content and interactive media, is the leading independent
source of technology information for tax professionals and practicing public
accountants.

There are no subcategories for the awards, but there are trends that appear
each year, according to Executive Editor M. Darren Root, CPA.CITP, who presented
the awards in Los Angeles. Root is a CPA and holds the accounting profession’s
Certified Information Technology Professional (CITP) credential. He is also
the managing partner of the Bloomington, Indiana, accounting firm of Root
& Associates, LLC, and CEO of his technology consultancy RootWorks,
LLC.

“Over the past decade, dramatic changes in technology have led to great
advances in productivity, particularly in terms of redesigning workflow processes
within practices and in the continuing movement toward SaaS-model professional
programs.” The software-as-a-service model has been shown to reduce the
IT needs of professional firms, while also offering increased mobility and scalability.
Likewise, several new technologies have led to changes in workflow processes,
including the initial movement toward a paperless office. Root notes, however,
that optimizing how a professional practice performs requires a much broader
view.

“Over the past decade or so, we’ve continued on from the paperless
movement to a point where workflow optimization is the key, and this includes
all aspects of how practices operate, collaborate internally and with clients,
and even how they interact with outside partners, vendors and service provider,”
noted Root. “It requires a monumental re-thinking of how a practice can
function most productively and efficiently, and it is being led by technology
and business-savvy professionals who have spent their careers teaching clients
and other tax and accounting professionals how to work smarter, more efficiently
and more profitably.”

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The CPA Technology Advisor, part of B2B media leader Cygnus
Business Media’s technology portfolio, is an independent information
source for practicing public accountants and tax professionals, dedicated to
providing them with the knowledge they need to make informed decisions regarding
implementing various technologies in their practices. Through in-depth reviews
and comparisons of technology products and services, topical features and regular
columns from respected thought leaders in the profession, webcasts, podcasts
and other digital and print media services, The CPA Technology Advisor
helps practicing public accountants and tax professionals explore, purchase
and implement new technologies efficiently and productively. The magazine’s
audited circulation of approximately 40,000 tax and accounting professionals
look to it for its editorial independence and integrity. For more information
about The CPA Technology Advisor, visit www.CPATechAdvisor.com

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