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Technology

The CPA Technology Advisor Announces 40 Under 40

As Aging Profession Nears Retirement, Program Recognizes Emerging Leaders

OKLAHOMA CITY – Sept. 29, 2010 – The CPA Technology Advisor & NSA Technology Advisor,
the leading technology information provider for tax and accounting professionals,
has announced its “40 Under 40” honorees for 2010. In its fifth
year, the 40 Under 40 program recognizes accountants, tax professionals and
technology developers serving the profession who are emerging into leadership
roles and are poised to help shape and guide the profession in the years to
come.

Through its digital and print editions, blog, webcasts and podcasts, The
CPA Technology Advisor
provides independent technology reviews, implementation
strategies and advice for small and mid-sized professional tax and accounting
practices. The complete list of this year’s 40 Under 40 honorees is available
below.

Because of changes in educational requirements made by the AICPA and state
societies about 20 years ago, the accounting profession has a comparative shortage
of mid-career professionals, those with 10 to 20 years of experience, according
to Executive Editor M. Darren Root, CPA.CITP. The result is that, while a large
percentage of professionals are expected to retire over the next 10 years, it
is especially critical that mid-career professionals prepare for the leadership
challenges that await them.

“The generational transition occurring in the profession comes as technology
is also increasingly shaping the practice of public accounting,” Root
said. “Therefore, it is critical that the leaders of tomorrow recognize
the importance of strategic implementation of technology and workflow in the
evolving modern practice. This year’s 40 Under 40 honorees all share an
understanding and interest in finding innovative solutions to client service
and firm management.”

The CPA Technology Advisor is an independent information source for
practicing public accountants and tax professionals, dedicated to providing
them with the knowledge they need to make informed decisions regarding implementing
various technologies in their practices. The magazine’s audited circulation
of approximately 40,000 tax and accounting professionals look to it for its
editorial independence and integrity. For more information, visit www.CPATechAdvisor.com.

The CPA Technology Advisor, The NSA Technology Advisor and www.CPATechAdvisor.com
are published by Cygnus Business Media, an internationally recognized business-to-business
media company. Its diverse portfolio serves 13 market categories with print
and interactive products, and live events. Through its media, the company reaches
more than 1.5 million print subscribers, nearly 1 million industry professionals
via its Custom Marketing services group, and attracts 2 million unique visitors
to its websites monthly. Cygnus Business Media provides comprehensive, integrated
advertising and marketing programs for some of the world’s strongest business-to-business
brands. For more information, visit www.cygnusb2b.com.

# # #

The CPA Technology Advisor’s 2010 “40 Under 40” Honorees:
For more details on this year’s winners, please visit www.CPATechAdvisor.com/go/3029.

Adam Kupperman; Montvale, NJ
BJ Schaknowski; Atlanta, GA
Brian Fox, CPA; Brentwood, TN
Brian Steinert; Wichita, KS
Brian Stork; Franklin, NC
Briand D. Bredensteiner, CPA; St. Charles, MO
Byron Patrick, CPA.CITP; Baltimore, MD
Cathy Iconis, CPA; Atlanta, GA
Dan Zitting, CPA.CITP; Westminster, CO
David Wyle; Newport Beach, CA
Dean Sengstock, CPA; Bloomington, MA
Glen Keenan, CPA; Braintree, MA
James M. Harte, CPA.CITP; Vorhees, NJ
Jason Bainter, CPA; Indianapolis, IN
Jason Conger; Alpharetta, GA
Jason Lawhorn, CPA.CITP; Knoxville, TN
Jason M. Blumer, CPA, CFE; Greenville, SC
Jay Krishnan; Mountain View, CA
Jay Montalbano, CPA, CVA; Baton Rouge, LA
Jennifer Warawa; Lawrenceville, GA
Jesse Lipson; Raleigh, NC
Jim K. Boomer, CPA.CITP; Manhattan, KS
Jody Padar, CPA, MST; Arlington Heights, IL
Joe Harpaz; Hoboken, NJ
Kimberly Hogan; Irvine, CA
Kurt J. Rickhoff, EA, ABA; O’Fallon, IL
Lou Saenz; San Diego, CA
Mark Rosen, CPA, CFP; Westborough, MA
Mark Severance; Simi Valley, CA
Nate Hagerty; Trinley Park, IL
Rhonda C. Miller, CPA.CITP; Akron, OH
Robert Chandler; San Diego, CA
Ryan McCowan, CPA.CITP; London, KY
Shane Eloe, CPA; Council Bluffs, IA
Shane Hamby; Mountain View, CA
Tanya Rose; Riverwoods, IL
Teresa Mackintosh, CPA.CITP; Dexter, MI
Thomas Fantin, CPA.CITP; Akron, OH
Tracy Gaspardo Mortenson, CPA, JD; Riverwoods, IL
W. Michael Hsu, CPA; Irvine, CA