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Advisory

CPA.com Focuses on Helping CPA Firms Embrace Innovation

The shift in value proposition for CPA firms is due to emerging technologies such as the cloud and changing client expectations.

Oct. 22, 2015

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As the technology business side of the AICPA, CPA.com has spent the past few years investing in new resources and services for CPA firms and their clients. The company’s chief executive, Erik Asgeirsson, says those efforts have been well received in the marketplace. He made the comments while updating the governing body of the AICPA.

“At CPA.com, our role is to anticipate change so that accounting firms and their clients can take advantage of significant transformations in the business environment,” Asgeirsson told the AICPA governing Council at its annual fall meeting. “We continue to develop sharply focused products, services and educational resources that support the pillars of the CPA firm: tax, audit, accounting and advisory services. With the profession more aware than ever of the need to embrace innovation, we want to enable firms to meet that goal.”

Asgeirsson outlined the shift in value proposition for CPA firms due to emerging technologies such as the cloud and changing client expectations. And he discussed a number of key mileposts for CPA.com in the past year that are designed to help firms take advantage of that shift, including:

  • Progress in a pilot program for a financial information clearinghouse for private companies, which allows companies to share financial statements efficiently and securely through a cloud-based hub. The clearinghouse delivers CPA-authenticated data to lenders, investors and other key parties.
  • The addition of financial technology company Biz2Credit to CPA.com’s lineup of cloud-based partners in the client accounting services category. Biz2Credit operates a leading online marketplace for small business finance and the program meets the financing needs of both CPA firms and their clients.
  • Advancement of AICPA lines of business through website improvements and innovative marketing.
  • Upgrades to AICPA Navigator, the institute’s learning management system.

“We’re proud of the progress we’ve made in the past year, and excited about our pipeline of new products and services,” Asgeirsson said.