Will Frei

Age: 35

Employer: Avalara

Title: Director of Content Strategy

City/State: Seattle, WA

Website: avalara.com

Twitter: @will_frei

I am a marketing leader who helps teams change the way people think and act through targeted content.

I have ten years digital marketing experience, six of those in fintech. This means I’m close to having all the best words about tech and taxes. Here’s one: automation. Here’s another: advisor.

Recognized for my creative problem solving and my ability to make the complex simple, these are a few things I do today:

Drive online growth through web content strategy
Lead a team of writers that fuels awareness and demand through marketing programs
Develop and oversee global social media and community strategy
Roast and drink fine coffee

I’ve benefited from people sharing their expertise with me for my entire career, so I try and pass that on where I can. I provide pro bono marketing consulting to local startups and not-for-profits, helping them launch a digital presence, including audience research, messaging, and a digital strategy.

Favorite influencer(s) (authors, bloggers, mentors, speakers, etc.)

Tina Fey (culture)

Niel deGrasse Tyson (science)

Tim Urban (tech / anthropology)

Avinash Kaushik (analytics)

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Read about the other 20 Under 40 Honorees for 2017.

Accounting