Will Frei
Age: 35
Employer: Avalara
Title: Director of Content Strategy
City/State: Seattle, WA
Website: avalara.com
Twitter: @will_frei
I am a marketing leader who helps teams change the way people think and act through targeted content.
I have ten years digital marketing experience, six of those in fintech. This means I’m close to having all the best words about tech and taxes. Here’s one: automation. Here’s another: advisor.
Recognized for my creative problem solving and my ability to make the complex simple, these are a few things I do today:
- Drive online growth through web content strategy
- Lead a team of writers that fuels awareness and demand through marketing programs
- Develop and oversee global social media and community strategy
- Roast and drink fine coffee
I’ve benefited from people sharing their expertise with me for my entire career, so I try and pass that on where I can. I provide pro bono marketing consulting to local startups and not-for-profits, helping them launch a digital presence, including audience research, messaging, and a digital strategy.
Favorite influencer(s) (authors, bloggers, mentors, speakers, etc.)
Tina Fey (culture)
Niel deGrasse Tyson (science)
Tim Urban (tech / anthropology)
Avinash Kaushik (analytics)
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Read about the other 20 Under 40 Honorees for 2017.
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Tags: Accounting
