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ITA Announces New Members

The ITA is an independent, not-for-profit, professional association of leading CPA firms, consulting firms and technology vendors whose purpose is to share information and build relationships that improve the way its member firms, and their clients, ...

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The Information Technology Alliance (ITA), an independent membership association of leading mid-market technology professionals, consultants and product/service providers in North America, announced their new member firms during the recent ITA Fall Collaborative in San Diego, including:

  • Whitley Penn, a Top 50 CPA firm headquartered in Dallas, Texas.
  • MBAF, a Top 50 CPA firm headquartered in Miami, Florida.
  • Venn Technology, a registered Salesforce consulting partner who specializes in helping innovative software companies maximize the value of Salesforce.com.
  • XM Developments, a technology company offering the world’s only Sage certified eCommerce solution fully integrated with Sage.
  • Canon, a leading name in imaging, provides its Canon imageFORMULA scanners for tax and accounting.
  • UpHabit, a mobile personal CRM that helps users develop deeper and more authentic high-quality relationships.
  • Paya, an industry leader in payments processing, with over 25 years of SMB experience.

“We’re pleased to announce this impressive list of new members to ITA’s growing membership – and it’s precisely this ongoing addition of knowledge and experience to ITA’s already rich pool of accounting and technology expertise that makes this such an impactful organization,” said Stan Mork, ITA President. “Our new members recognize ITA as a premier networking organization for firms who focus on the SMB marketplace, and they also value ITA’s enduring relevance in the accounting and consulting technology sector.”

These new member firms were introduced to the ITA membership during the ITA Fall Collaborative in San Diego. Approximately 275 ITA members participated in this event, continuing to deliver on ITA’s value proposition that “Knowledge increases in value when shared.

The ITA is an independent, not-for-profit, professional association of leading CPA firms, consulting firms and technology vendors whose purpose is to share information and build relationships that improve the way its member firms, and their clients, do business. Because the ITA membership roster consists of some of the most highly regarded mid-market technology professionals, consultants and product/service providers, the ITA often employs its collective influence to act as an authoritative voice for the IT profession. The ITA membership shares the common goal of providing products and/or services to the small- and mid-sized business community. For more information, go to www.italliance.com.