Accounting
Texas Society of CPAs Launches New Brand and Logo
The Texas Society of CPAs (TXCPA) has unveiled a new logo, acronym and visual identity based on extensive research and valuable input directly from members. This is the first major rebrand for TXCPA in over 40 years and helps guide the organization ...
Jan. 30, 2019
The Texas Society of CPAs (TXCPA) has unveiled a new logo, acronym and visual identity based on extensive research and valuable input directly from members. This is the first major rebrand for TXCPA in over 40 years and helps guide the organization into the 21st century.
The new TXCPA logo is the heart of the organization’s new visual identity and was designed to be contemporary, powerful and approachable. The ‘A’ in the logo is customized with a star to emphasize pride in the profession and the organization’s presence in the Lone Star State.
The official acronym has also changed from TSCPA to TXCPA. This subtle but important change again highlights Texas pride and differentiates the organization from the Texas State Board of Public Accountancy and other state societies.
TXCPA’s new brand personality positions the organization as trustworthy, knowledgeable, collaborative and friendly. Together, these elements create a stronger, more dynamic organization that will help energize and grow membership across the state.
“Our new brand identity is based on what our members see as our strengths and how they want us to look and feel as their organization,” said TXCPA Chairman Stephen Parker, CPA. “The new logo successfully combines the pride we associate with both our profession and the state of Texas.”
“While the look and feel of our organization is changing, our mission and vision remain the same,” adds Parker. “TXCPA continues to empower our members to lead and succeed while connecting, protecting and advancing CPAs across Texas.”