According to HubSpot, in 2022, video marketers will keep content short. I can hear a huge sigh of relief from you as you read that.
Here’s how you can maximize video content without spending a ton of time or money on it.
Host a coffee meeting weekly or once a month. That’s right. All it takes is you, a camera (cell phone is fine), and a cup of coffee. Keep the topic relevant and short. Spend 5-10 minutes with your virtual audience answering a question they might have. Think if it like you’re talking to a friend.
What can you talk about?
“This sounds like a great idea, but what questions should I address,” you might ask. Here are several places you can find ideas for your coffee time.
- Questions clients ask via email
- Staff questions from clients or each other
- Search the internet for common accounting question by industry
- Start with the basics like business formation (that could be a series in itself) or chart of accounts
- Consider topics in the news, such as estate planning tips
- Request suggestions from clients on a form you send via email
- Use resources like Answer the Public (answerthepublic.com)
- Questions you should ask your accountant each month (limit to 3-5)
- Questions you should ask your accountant before tax season (this could be a series)
- Help! I’m getting audited. What do I need to know?
- Why should I hire a fractional / virtual CFO?
- When should I consider a merger or acquisition?
- Interview someone about a relevant topic
There are dozens of things you could chat about. You’re probably thinking of some right now!
What you may struggle with is keeping it short. If you need to, write a script or use index cards to help you stay focused.
Effective Coffee Time Tips
- Keep it conversational
- Film it in a relaxed and comfortable environment
- Be consistent with release dates/times
- Record the session, post it on your firm’s video or podcast channel
- Promote it on social media, in emails, and in your email signature
- Create subscription form on your website or video channel to encourage viewership
- Incorporate something personal that may spark a conversation, such as pets or hobbies.
- Go ahead and show some personality, humor even, when you can.
- Check the lighting to ensure it’s not throwing any weird shadows on your face or body.
- Use a stable place for your camera and consider a lavalier mic.
- Shoot in landscape mode (phone sideways).
- Enlist the help of a family member (kids love this stuff!)
Here are some more tips about recording yourself from MotionCue.
What to Avoid
- Being too technical, provide a call to action with how they can contact you for more information.
- Wearing solid and/or bright colors. Avoid clothing with loud or very small prints (like checks, plaids, or stripes).
- Being distracted. Film at the time of day when you will have a quiet atmosphere or limited distractions around you.
- Being too critical of yourself. People want to connect with people. Be yourself.
Give yourself a couple dry runs to get the hang of things. Remember, you want this to feel natural, like you’re talking to your best friend about a topic.
Now that you have the tips, get your favorite beverage and start planning. I’m sure you can come up with a dozen topics quickly.
Lights. Camera. Action!
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Tags: Firm Management
