Avalara, Inc., a provider of cloud-based tax compliance automation for businesses of all sizes, has announced the appointment of global sales and go-to-market leader Kimberly Deobald as its new chief revenue officer. Her responsibilities include shaping and aligning the company’s marketing, revenue operations, and sales performance and strategy.

Deobald brings more than 20 years of experience building and leading high-performance sales and operations teams to Avalara. She has led customer success, partnership, and sales teams for technology companies, including several roles at IBM. Deobald comes to Avalara from Varicent, a leading sales performance management software company, where she served as General Manager for the company’s Revenue Intelligence business unit.

“Kimberly is a proven SaaS sales leader with a track record of scaling sales functions for growth and profitability,” said Scott McFarlane, CEO and co-founder of Avalara. “She’ll play a critical role in Avalara’s future growth globally as she sets the strategy and brings alignment across the company’s revenue operations.”