Based just south of Houston, Texas, Robin has grown her practice to a 21-person team that helps more than 500 businesses across the U.S, Canada, and the Bahamas. They also help integrate third-party apps into QuickBooks, including TSheets, Fishbowl, Tipalti, Avalara, and Bill.com.

In the five years since the U.S. Supreme Court decision in South Dakota v. Wayfair, Inc., and the adoption of economic nexus laws in most states, Robin sees businesses slowly realizing they are at greater risk of noncompliance with sales tax rules across many states. The Wayfair ruling requires most businesses, regardless of size, to comply with sales tax laws in any state where they have customers (if they meet or exceed certain thresholds). Since there are more than 12,000 sales and use tax jurisdictions in the U.S., and each makes its own taxability and reporting regulations, this can be a massive task for even larger businesses, and virtually impossible for smaller ones.

To manage this sales tax challenge, Robin has been recommending Avalara to her clients. Through its partnership with Avalara for Accountants, VARC Solutions can provide referral services to clients to ensure they adopt the right tax technologies, helping them minimize risk and increase efficiency. Robin’s team has also attained Avalara Certified Implementation Partner credentials, qualifying them to implement Avalara software directly for clients.

Robin notes that most business accounting software can’t handle the complexity of sales taxes across multiple jurisdictions with the efficiency and accuracy of Avalara’s automated sales tax engine. The cloud-based system integrates with most business accounting software solutions to automatically apply the latest sales tax rates and rules, and can then prepare, file, and remit payments to all the taxing jurisdictions. Comprehensive reporting features enable the business, and their accountants, to ensure compliance.

“We had a new, large client that had acquired a business with sales to customers in more than 40 states. They apparently had not been charging and remitting sales taxes. Fortunately, they saw they had to resolve this as soon as possible, and we were able to refer them to Avalara for automated tax compliance, completion of some state voluntary disclosure agreements, and eventually getting back into full compliance.”

She adds that many small businesses have a misconception that sales taxes are easy if the business is only selling in one or two states. But it can still be complex. “Texas has 256 counties, each with different rates. And Louisiana’s parishes often have very different rules. Just keeping up with a few can be hard work, and with significant penalties for errors.”

Most of VARC’s clients are smaller businesses that may not know they’re at risk, or are just starting to realize it, perhaps after receiving a notice from a state agency. Robin and her team usually start with a sales tax risk assessment, which she provides for almost all of their outsourced bookkeeping clients. Robin has clients in nearly all industries but knows her team’s expertise lies in helping businesses with bookkeeping and operations. They don’t compete with their clients’ accounting and tax firms, but instead work with them to provide the most accurate data possible; they get things CPA-ready.

“When clients come to us needing help with bookkeeping or invoicing or payroll, we also guide the discussion through other critical areas of their business operations, and that increasingly includes sales tax compliance,” she says. “So many businesses are still noncompliant and would be hit hard by a sales tax audit. When they realize this, most are ready to take action. I think helping clients with their sales tax needs will be a big part of our ongoing growth.”

She adds that when consulting with existing clients — especially when they’re expanding into new states — the reporting capabilities in the Avalara AvaTax application easily underscore the advantages of automated sales tax compliance.

“It’s so affordable to just let Avalara take over,” she says. “It’s seamless with the accounting programs; easy to set up; and handles state, local, and even special jurisdiction taxes. If it takes you an hour to do your sales taxes, with Avalara it will take about five minutes. If it takes you two days, how about one hour with Avalara?”

And that’s what Robin loves most: Referrals to Avalara allow her clients to get back to doing the work that moves their business forward, rather than devoting time to compulsory tax compliance. Outsourcing to Avalara saves time, reduces risk, and improves accuracy.

“For any business, especially those using QuickBooks with an add-on sales tax system, switching to Avalara reduces your workload and dramatically decreases your risk. With Avalara’s proven integration with QuickBooks, it’s just a natural fit. Partnering with Avalara allows us to be a go-to, one-stop tax compliance shop for our clients, providing us with expert support, as-needed compliance expertise, and surety that our referrals are in the right hands. And for my peace of mind, I know that my dedicated account manager is always there for me.”