Twenty-three awards for marketing achievement were presented to accounting marketers on May 8 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and diversity, equity and inclusion.

Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.

The categories and winners are as follows:

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Advertising

Digital Advertising, FORVIS
Print Campaign, GHJ

Branding

Integrated Branding Programs: Budget above $100,000, Honkamp, P.C.
Logo: New or Refreshed, Herbein + Company, Inc.

Business Development Initiative

Customized Sales Initiative or Approach, Whitley Penn LLP

Collateral and Content Marketing

Brochures, Mazars
Publications and Newsletters, Segal GCSE LLP

Diversity, Equity and Inclusion

Internal or External Program or Initiative, CliftonLarsonAllen LLP

Events

Budget below $9,999, Mowery & Schoenfeld
Budget between $10,000 & $24,999, Baker Tilly LLP
Budget above $25,000, Louis Plung & Company

Marketing and PR Campaigns

Direct Marketing Campaign, Keiter
Integrated Marketing Campaign, Rehmann
Integrated Media Relations/PR Campaign, Rehmann
Internal Communications, FORVIS
Nurture/Lead Generation Campaign, Rehmann
Recruiting Campaign, Cohen & Company

Video and Multimedia

Budget below $9,999, Clayton & McKervey
Budget above $10,000, Rehmann

We AAM to Serve

Medium Firm (100-499 employees), Mowery & Schoenfeld
Large Firm (500+ employees), FORVIS

Website

Budget below $34,999, Herbein + Company
Budget above $35,000, Adams Brown