Blair will succeed Amrapali “Ami” Gan, who is stepping down to pursue new endeavors, according to OnlyFans. During Gan’s tenure as CEO, from December 2021 to June 2023, the U.K.-based company saw its global user base increase to more than 220 million fans and over 3 million creators and reach the milestone of $10 billion paid to creators. Gan had assumed the role after the resignation of OnlyFans founder Tim Stokely.

“Ami led OnlyFans through a significant period of growth and we are extremely grateful for all her hard work,” Lee Taylor, CFO and director of OnlyFans, said in a statement. “Over the past 18 months, Keily has played a pivotal role in shaping the strategic direction of OnlyFans and driving it towards our goal of becoming the safest social media platform. Her connection with our creator community, and her vision for the future of the platform, will ensure that we continue to disrupt and innovate the monetization potential of the creator economy, as well as continue to appeal to creators and fans around the world.”

Blair, who has a background as a lawyer and business exec, previously led OnlyFans’ trust and safety operations and was responsible for developing, executing and communicating OnlyFans’ strategic initiatives and future goals to users, commercial partners and other key stakeholders. Prior to joining the company in January 2022, she served as partner-head of cyber, privacy and data innovation at London-based law firm Orrick, Herrington & Sutcliffe. Previously she worked at PwC and law firms Morrison & Foerster and Allen & Overy. [Blair was a director in PwC’s Commerical Litigation and Regulatory Disputes team in the U.K. from January 2017 until January 2020, according to her LinkedIn profile.]

“I am delighted to be taking on the role of CEO at such an exciting time for the company,” Blair said in a statement. “OnlyFans only succeeds when creators succeed. It is our mission to make OnlyFans the platform of choice for a diverse range of creators and fans across the world. I will continue to put our creators at the heart of every business decision and will provide them with an inclusive, safe, and innovative platform to connect with their fans and monetize their content.”

Gan, in a Twitter thread, said, “OnlyFans is left in exceptional hands as the baton gets passed over to friend and colleague, Keily Blair to take the reigns of the organization.” For herself, Gan said, she is “off to pursue a few new opportunities — including launching a fresh venture: Hoxton Projects.” According to Gan, Hoxton Projects “reimagines the agency paradigm to support founders and growing businesses on how to best communicate and market their purpose and competitive advantage.”

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