Top 15 accounting firm Crowe is expanding its Artificial Intelligence Center of Excellence (CoE), consisting of its AI lab, AI engineering, and AI enablement teams.
Led by firmwide AI Managing Principal Doug Schrock, Crowe said it’s tripling the size of its AI lab and AI engineering team to facilitate the co-development of AI innovation and solutions with its clients. The AI CoE will be multidisciplinary across the firm’s portfolio of services.
“It is impossible to overstate the transformative power and value AI will bring to businesses and communities,” Crowe CEO Mark Baer said in a statement. “Responsibly harnessing the power of AI to accelerate innovation will drive success for our clients. With the large-scale expansion of our AI CoE, we are moving even further ahead with an AI infrastructure to drive AI adoption for our clients. We are separating the hype from the real-world impact and enabling the strategic and ethical adoption of AI to drive meaningful business outcomes.”
The Crowe AI CoE is focused on enabling clients’ AI journeys in a holistic way, the firm said. The AI lab drives the aggressive exploration of AI use cases, identification of new and innovative AI technologies, and the rapid development of clients’ proofs of concept. The AI engineering team, with a dedicated team of engineers and data scientists, facilitates the development of purpose-built AI solutions and products to serve those clients’ use cases. The AI enablement team helps clients educate their personnel, innovate new processes, and deploy solutions within their organizations.
The goal is to help clients gain momentum on four key aspects of AI adoption, according to Crowe:
- AI data curation and quality;
- AI governance;
- AI transformation; and
- The development of bespoke AI tools and solutions.
Schrock, a principal and 30-year veteran of the firm, has spent his career advising clients on how to set strategy, innovate, and implement transformative technologies that redefine the way jobs and business get done.
“AI is the most transformative technology development in our lifetimes, with the mainstream emergence of generative AI being just the start on our path to artificial general intelligence,” said Schrock. “Right now, the window is open for organizations to beat their competition by innovative and aggressive adoption of AI to cut costs, increase speed, and create disruptive value propositions for their customers. I believe that many organizations watching from the sidelines will find themselves in an unexpected fight for survival.”
He added, “Our goal with this increased in AI investment is to drive pragmatic, new value creation results for our clients who have always appreciated the measurable results Crowe delivers.”
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