Technology
Crowe and Blue J Partner to Enhance GenAI-Enabled Tax Services
Crowe teams will tap Blue J's GenAI product, Ask Blue J, to discover the best tax law and insights to apply to their clients' individual situations.
Oct. 23, 2024
Tax technology company Blue J announced on Oct. 22 an enterprise agreement with top 15 accounting firm Crowe in which Crowe will use Blue J’s flagship generative artificial intelligence product, Ask Blue J, to augment the firm’s current GenAI tools, bolstering both practitioner education and client outcomes.
“After an extensive evaluation of tax-focused service providers, Crowe selected Ask Blue J, which accelerates the adoption of generative AI for tax through an extensive curated database of current U.S. primary and secondary tax content,” the Chicago-based accounting firm said in a media release.
By implementing Ask Blue J across the firm’s entire tax practice, Crowe becomes one of the top AI-enabled tax practices in the industry, said Sean Erjavec, chief revenue officer of Blue J, a leading GenAI solution designed for tax professionals and a leader in AI-powered tax law research.
“We’re excited to be collaborating with Crowe at this scale. They’re leveraging cutting-edge technology to make a significant difference for both their clients and practitioners,” Erjavec said in a statement.
Crowe teams will tap Ask Blue J to discover the best tax law and insights to apply to their clients’ individual situations while enhancing their own expertise, said Matt Paparella, Crowe tax AI leader, who added that this collaboration is “a win for both our clients and our people.”
“Crowe continues to expand and enhance our generative AI ecosystem, including finding value-added AI-enablement tools that help optimize our day-to-day processes,” he said. “Ask Blue J will expand our generative AI capabilities to give our team members access to high-quality, quickly accessible data and effective research tooling, which, when coupled with their own personal expertise and experience, will unlock new insights with seamless efficiency.
“Utilizing Ask Blue J to help us transform some of our more repetitive tasks frees up our teams to focus on what truly matters—helping our clients solve the critical tax problems that keep them up at night, bringing meaningful value to their organizations,” Paparella added.
This past summer, Blue J and the National Association of Tax Professionals (NATP) announced a strategic partnership in which the NATP will integrate Ask Blue J into its tax resource service.