Breaking the Burnout Cycle

Advisory | January 10, 2025

Breaking the Burnout Cycle

We've normalized burnout in accounting for too long. We brush it off as an inevitable part of the profession, hiding behind phrases like, "It's just busy season" or "that's public accounting for you."

Amy Vetter

Three years into my career as a CPA, I found myself staring at my computer screen at 11 PM again. Despite my best efforts to “manage stress” and “practice self-care,” I was exhausted. Like many, I wore my long hours like a badge of honor. That is, until my body decided enough was enough.

Beyond the Busy Season Excuse

We’ve normalized burnout in accounting for too long. We brush it off as an inevitable part of the profession, hiding behind phrases like, “It’s just busy season” or “that’s public accounting for you.” But really, traditional stress management techniques fail because they treat the symptoms while ignoring the disease.

The actual cost of burnout extends far beyond missed family dinners. Firms lose top talent, client relationships suffer, and innovation stagnates. According to a recent Gallup report, replacing a burned-out employee costs approximately 200% of their annual salary—not including the institutional knowledge that walks out the door with them.

Perhaps most concerning is our profession’s persistent badge-of-honor mindset. We celebrate the partner who hasn’t taken a vacation in years or the manager who responds to emails at 2 AM. This isn’t dedication; it’s a recipe for disaster.

Root Causes of Burnout in Accounting

The roots of burnout run deeper than individual habits. At the system level, we’re facing:

  • Compressed busy seasons that demand impossible hours
  • Technology that blurs the lines between work and personal time
  • Client expectations for instant responses
  • A perfectionist culture that leaves no room for human needs

The technology paradox hits particularly hard. While automation promises to reduce workload, many professionals find themselves working more hours, not fewer. We’ve gained the ability to work from anywhere, but lost the ability to be truly off work.

Work-Life Harmony® as Prevention

The solution isn’t about finding another time management hack or stress reduction technique. It’s about fundamentally changing how we structure our work and our days. When accounting professionals approach their time with intention rather than reaction, sustainable patterns naturally emerge.

Creating sustainable rhythms in your work life requires a fundamental shift in how you approach your day. Instead of reacting to every notification and request, identify your peak productivity hours and protect them fiercely. When you understand that constant accessibility isn’t sustainable, you can begin setting boundaries that flex without breaking.

Try approaching your schedule with intention rather than reaction. For most, this means structuring your day around your natural energy patterns. Use your morning clarity for complex analytical work, schedule client meetings when you’re most personable, and save routine tasks for times when your energy naturally dips.

Technology should support these rhythms, not dominate them. Consider implementing:

  • Clear communication windows for client and team interactions
  • Automated responses outside of regular hours
  • Designated deep work periods free from digital interruptions
  • Regular digital detox periods to recharge

Firm-Level Changes That Matter

Individual changes can only take us so far—burnout prevention requires systemic solutions. Forward-thinking firms are reimagining how they structure work and teams. Instead of accepting the traditional feast-or-famine cycle, they’re finding innovative ways to spread work throughout the year.

One midsize firm I work with completely redesigned its workflow by creating specialized teams for busy seasons. This distributed the workload more evenly and allowed team members to develop deeper expertise in their areas. Another implemented work sprints followed by intentional recovery periods, much like the agile methodology used in software development.

The most successful changes often start with client communication. Having open conversations about response times and establishing clear protocols for emergencies versus routine matters sets the foundation for sustainable practices. When clients understand and respect these boundaries, everyone benefits—the work quality improves, relationships deepen, and team members can maintain their energy for the long haul.

The Connected Leader’s Role

Preventing burnout starts at the top. Leaders set the tone for how their teams approach work, stress, and personal time. Yet many accounting leaders still operate under outdated expectations, inadvertently encouraging unsustainable work habits through their own behavior.

True leadership means actively modeling sustainable practices. When you take actual breaks and vacations—not working remotely from the beach—you show your team it’s safe to disconnect. When you stop sending late-night emails and respect your team’s off hours, you demonstrate that boundaries matter.

Key leadership actions that prevent burnout include:

  • Having regular, honest conversations about workload and stress
  • Making it normal for team members to speak up before reaching breaking point
  • Creating backup systems for key personnel
  • Supporting flexible work arrangements that actually work
  • Taking visible breaks and respecting off hours

Practical Prevention Strategies

Early warning signs of burnout often appear long before crisis hits. Watch for:

  • Increased cynicism in typically positive team members
  • Rising error rates in normally accurate work
  • Difficulty with routine decisions
  • Changes in engagement or communication patterns
  • Resistance to tasks they usually enjoy

Building effective support systems starts with regular one-on-one check-ins focused on wellbeing, not just project updates. Use these conversations to understand your team’s challenges and aspirations. Are they energized by their current projects? Do they have the resources they need?

Client relationship adjustments that matter:

  • Set clear expectations about response times
  • Create protocols for true emergencies
  • Use technology to manage routine communications
  • Establish boundaries that protect your team while serving clients well

Technology should serve your team, not drain them. Consider:

  • Automating repetitive tasks
  • Setting clear guidelines for after-hours communications
  • Using tools that genuinely reduce workload
  • Creating communication protocols that respect personal time

The most valuable asset in your firm is your people. Their expertise, creativity, and dedication drive your success. By taking concrete steps to prevent burnout, you’re not just protecting your team—you’re investing in your firm’s future.

What one change could you implement this week to better protect your team from burnout? Start there. Small, consistent changes in how we approach work can create significant shifts in the future of accounting.

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Amy Vetter

CPA, CITP, CGMA

Amy Vetter is an accomplished c-suite executive and board member with deep experience in cloud technology and transformation, creating go-to- market (GTM) strategies to scale businesses nationally and internationally. Amy has held multiple roles in Fortune 500, startup, small company rapid growth, and is a serial entrepreneur. She is well-versed in overseeing marketing, sales, customer programs, and education. Amy is also an active member of the AICPA IMTA Executive Committee where she leads the Technology Innovations Taskforce and is an AICPA CITP Champion. Amy is a sought-after speaker, panelist, and authors articles for many national publications and online journals. Amy has inspired thousands using her experiential knowledge on the digital transformation journey, where she provides guidance on how to move to cloud technology, and also the change management necessary to be successful. As a cloud technology expert, Amy authored Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud, published by Wiley, where she provides the skills needed to transform digitally to take advantage of cloud technology and create advisory services to offer business clients. She also published the book, Business, Balance, & Bliss: How the B3 Method Can Transform Your Career and Life. Amy is a veteran speaker whose TEDx Talk continues to motivate viewers to take a more human approach to business in this digital world.