In this issue
June 16, 2021
Apps We Love: June 2021 – Reference Apps
We're all pretty accustomed to Googling when we need answers. But is that the best source of information? Where do you go when you have questions? This month we are sharing our favorite reference apps with the CPA Practice Advisor readers.
June 15, 2021 Sponsored
QuickBooks Online Innovations: What You Need to Know
While you’ve been busy taking care of your clients and possibly getting ready to return to your office, Intuit has been hard at work developing new product features to help make your life and your clients’ lives easier. Here, we’ve included highlights...
June 14, 2021
A COVID Tax Season Post-Mortem for 2021
Running an accounting practice has always come with unique challenges, but the COVID-19 pandemic brought unprecedented challenges, as well as some less-obvious opportunities.
June 14, 2021
Problem Employees – Develop or Dismiss?
Not until the last several years, while intermittently dealing with an acute lack of available applicants to fill job vacancies, have employers begun to more frequently struggle with the decision of whether to discharge a poor-performing or problem ...
June 14, 2021
Better Advisory Through Genuine Connection
The biggest stereotype about accountants is that we’re dry, boring numbers people. If you buy into the popular image, the perfect accountant would be an emotionless number cruncher, scarcely different from a high-powered computer. But nothing could be ...
June 11, 2021
Using Technology to Empower CPAs
Do you see the increasing use of automation, artificial intelligence, and other new technology and wonder what it might mean for your business? The fear of technology is a tale as old as time. Early technophobes thought the printing press would never ...
June 11, 2021
On Being a Cook and an Accountant
When customizing your own practice and service offerings, it’s imperative that you focus on services that are going to appeal to your clients. In this month's magazine, we discuss various ways in which you can add financial planning to ...
June 11, 2021
FOMO
At different moments in our lives, are attention is drawn to different things. Maybe we are excited for spring to turn into summer. Or perhaps we are eager or anxious about graduating from college. Or as we get older, nervous about our upcoming ...
June 9, 2021
9 Ways Accountancy Consultants Can Benefit Your Small Businesses
To keep costs low and productivity high, businesses must be agile and innovative — particularly during times of systemic disruption, such as a global pandemic. As the COVID-19 crisis has forced accounting firms and departments to refocus their services...
June 8, 2021
Is a Niche Marketing Strategy Possible for Small Firms?
Adding and retaining new clients remains a top priority for most CPAs and accountants. Niche marketing remains the most effective strategy to do so. This has become even more apparent since the pandemic. Clients in every industry have been impacted and...
June 7, 2021
How Working Conditions and Attitudes Have Changed Due to the Pandemic
Women feel the strain – and pay gaps hold: One of the defining characteristics of the COVID-19 pandemic is the way in which it has upended work/life balance.
June 7, 2021
2021 State of Accounting Staffing: Digital Transformation and Diversity
Along with COVID-19, fast-tracking digital transformation may have been the theme of 2020, impacting all industries — and that doesn't look like it's going to change any time soon. In fact, global investment in digital transformation projects, which ...
June 3, 2021
3 Tips for Finding Remote Staff During Covid
For most tax and accounting firms, COVID-19 has been a significant catalyst for change. While some firms may not have thought about having remote employees before March 2020, many have adapted to having their employees work remotely from home.
June 3, 2021
6 Essential Measurements of Firm Culture
Firms spend a significant amount of time and money creating a company culture that helps employees feel supported and drives results. In recent years, forward-thinking firms have focused on creating growth cultures rather than performance-based cultures.
June 3, 2021
How to Use Polls to Measure Your Clients’ Needs
If I were to ask you, “What do you prefer, working or vacationing?” Which would you choose? That simple question is a poll, providing answers that inform content development to get my target market’s attention. Okay. That sounds fun for consumer brands, but are polls something B2B companies could use? Yes! Here’s why. 7 Benefits...…
June 1, 2021
AICPA News: June 2021
AICPA News is a round-up of recent announcements from the American Institute of Certified Public Accountants. A Quarter of American Taxpayers Don’t Have a Financial Plan For some people, submitting their tax return to the IRS is a relief as they put the paperwork out of sight, and out of mind, until next year. Others...…
June 1, 2021
Strenghthen Your Client Relationships with Financial Planning
Marriage, divorce, remarriage, having children, or planning for retirement. All of these events can directly impact your client’s tax returns, so why not take tax preparation a step further by offering your clients a way to better plan for these events? It’s likely that you’re already doing some of the work of a personal financial...…
May 27, 2021
Post-pandemic Priorities: Reassess Your Target Markets
Yay! At long last we are finally seeing light at the end of the pandemic tunnel. With increasing vaccinations, many accounting firms, technology companies and service providers are slowly moving back from remote work to in-person environments.
May 24, 2021
Small Businesses Face Challenges, But Majority Expect Growth in 2021
Aside from COVID-19, small business owners faced an additional set of challenges, with lack of capital (23%), employee recruitment and retention (19%, and marketing and advertising challenges (15%) topping the list.
May 24, 2021
Finance Leaders Depend on Business Intelligence to Drive Change
In the windfall of the pandemic, high-performing accounting teams have adapted their operational mindset. These forward-thinking leaders have elevated their roles from process administrators to strategic partners that provide tangible, data-driven ...
May 24, 2021
How Remote Work Lends Itself to Reshaping the Back Office
By Kim Lockett. The pandemic has been hard on everyone in different ways, and though the end is in sight, we’re not there yet. But, as we close in on a year and a half of working from home, we can look back with some perspective and perhaps a little pride at how we’ve adapted...…
May 24, 2021
Stuck in the Middle
Finance automation is lagging in the mid-market—where it is needed more than ever.
May 24, 2021
Using Agile Methodology on the Digital Transformation Journey
Transformation is a concept applicable to nearly every aspect of our lives: our diet, our home, our leadership style, etc. And regardless of the application, the focus is consistently the same: moving from point A (the current state) to point B ...
May 19, 2021
AICPA Proposes New Quality Management Standards for Firms
The American Institute of Certified Public Accountants has proposed three new standards on quality management for CPA Firms at the Firm and engagement levels. The proposed standards bring essential changes to the way firms oversee the quality of the ...
May 13, 2021
What to Know When Measuring Your Team’s Productivity
Thanks to the dawn of the digital era and modern technology, the business landscape continues to shape and shift in unprecedented ways. Entrepreneurs across industries leverage various tools to upgrade their practices and systems, ensuring that ...