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Becky Livingston

Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.

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Firm Management

SEO Keyword Tips to Boost Your Firm's Google Ranking

If you haven’t put much thought into your firm’s keyword search ranking you may have been missing out on valuable lead-generation opportunities that don’t cost a dime.

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Firm Management

An Email Automation Process That Works Like A Charm

Once you’ve identified the who, what, when, and where, you have to learn the how. Major email service providers, like MailChimp, Constant Contact, Salesforce, HubSpot, and more have built-in email automation options.

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Firm Management

Summer Challenge – A Video Marketing Campaign

Reflect for a moment on how much video content you consume in a week. Is it none, only a few minutes, or possibly hours? According to Marketing Charts, by the end of 2020, nearly 100 minutes per day of video will be consumed in the U.S.

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Firm Management

How to Leverage Chatbots in your Firm’s Marketing

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Firm Management

3 Marketing Tips to Increase Summer Billings

You may have been so busy during tax season that you’ve not been focusing on your marketing initiatives for summer. Unfortunately, now’s the time to be thinking about it.

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Firm Management

6 Ways Accounting Firms Can Attract Catering Clients

If you’re looking to add new catering clients to your existing client list or are expanding into this client vertical, chew on this marketing food for thought. You can find new clients with little to no budget, as well as expand your brand’s reach to ...

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Firm Management

Marketing to the Home Care Nursing Industry

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Firm Management

Pet Care Clients: How to Become a Best-In-Breed Accountant

The opportunities in this space are limited only by your imagination. If your firm is considering supporting pet care and dog walking clients, here are some fun ways to harness them.

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Firm Management

Back to the Chalk Board - Marketing To Educators and Tutors

If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.

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Firm Management

Back to the Chalk Board - Marketing To Educators and Tutors

If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.

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Firm Management

5 Marketing Tips to Attract Construction Clients

If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming back. So, rather than resting on your laurels and letting the competition gain ...

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Accounting

How to Gain Law Firm Clients With Clever Marketing

Family law and criminal law practices are very different types of law firms. To be effective, you need to truly understand the client’s needs, goals, pain points, and action triggers to be successful.