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Darren Root, CPA, CITP, CGMA

Growth Strategist

Darren Root, CPA, CITP, CGMA, is Growth Strategist for Rightworks, where he delivers value to accounting firms every day via current, relevant thought leadership. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. Darren’s real-world experience and innovative ideas incite both clarity and excitement among our customers as they work to build their own modern, highly profitable and technologically savvy firms. Over the years, Darren has earned numerous awards as an influencer and continues to add to the profession’s broad knowledge base via books and podcasts:

Top 100 Most Influential People award
Top 25 Thought Leader award
Author of The Intentional Accountant
Co-author of The E-Myth Accountant

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Firm Management

Growing Your Firm: The Value of Building a Connected Brand

A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.

Firm Management

Making the “Freedom To” Connection

When you hear the term “digital CPA” what do you think of? An accounting professional who is wired 24/7? A CPA who uses the latest technology to optimize their accounting practice?

Firm Management

Is Your Firm Plugging In, Or Pulling Out?

We have been heading toward this turning point for several years, driven by the mass adoption of the Internet.

Firm Management

Looking and Feeling Great! The Five Key Components of Your Firm’s Brand Image

Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also mentioned that the signage outside our office was consistent with the brand inside the office and our landscaping was well-maintained.

Accounting

Are You Suffering from a Professional Disconnect?

If you’re like me, your mobile device is an indispensable tool that you use on a daily basis to manage your personal life. The list of digital tools that I use is a long one.

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Firm Management

Five Core Principles to Work By…

As many of you know, I co-authored a book a few years ago with acclaimed author Michael Gerber titled The E-Myth Accountant – Why Most Accounting Practices Don’t Work and What to Do About It. This proved to be a great experience for me.

Accounting

Strategic Partner Retreats … It All Starts with a Vision

We just completed the first Strategic Partner Retreat as I write this. This was the first in our series of three, and was hosted in balmy Tampa, Florida. I’m happy to report that we presented to a room full of firm partners and several of their trusted administrators—al eager to learn how to elevate their firms to Next Generation Accounting Firm status.

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Accounting

Small Business Innovators: How Doug and Sherrill Sleeter are Helping Shape the Profession

I recently sat down with friends Doug and Sherrill Sleeter, founders of The Sleeter Group. Doug and Sherrill have been married for 27 years and have worked together for nearly 20 of those years.

Financial Reporting

Information When, Where, and on What Device YOU Want It

I don’t know if it’s just me (I’m assuming I’m not alone in this), but my information consumption habits have changed drastically over the past few years. Less than five years ago I would gather up all my monthly trade publications and while sitting with a cup of coffee flip through the pages, reading the articles that provided me with the best information on improving my practice.

Accounting

Proud to Be Part of the Profession

I’ve been immersed in our profession every since I was a kid. I practically grew up in my father’s public accounting firm in Bloomington, Indiana. On Saturday mornings, I would drive with Dad to his office. Being the 1960s, business was done much differently than it is today. Core ‘workflow’ tools consisted of pencils, paper, desk calculators, and an IBM Selectric typewriter.

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Accounting

Two Key Questions for Accounting Firms and CPAs

I recently attended the second annual Cloud Symposium along with 48 other industry thought leaders. CPA2Biz executives hosted the event at AICPA corporate offices in New York.

Firm Management

SmartVault Debuts in Intuit AppCenter

SmartVault is the first to offer integrated online document management for QuickBooks Online customers, which is now available in the Intuit AppCenter.