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Katie Thomas

Founder and Owner, Leaders Online

Katie Thomas, CPA, is the founder and owner of Leaders Online LLC. She is a digital marketing strategist, content creation expert, and national speaker. Katie’s superpower is helping you implement the right marketing strategies to reach your target audience in a way that you’re sure to captivate their attention, cultivate a genuine relationship, and grow your business. Prior experience includes working for two of the largest professional service firms in the world and graduating as valedictorian and summa cum laude from the University of Kansas with a bachelor’s and master’s degree in accounting.

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Firm Management

Leveraging AI: 6 Innovative Strategies for Accounting Firms

If you’re not using AI in your firm already, it’s time to analyze some of the time-consuming tasks that you or your team are performing all the time to see which ones can be assisted or fully offloaded to AI.

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Firm Management

The Accountant as a Strategic Business Partner

From an accountant's perspective, advisory services also offer a higher level of fulfillment. Your work will directly impact your clients' success, and if you provide services you truly enjoy offering, it adds a higher level of fulfillment to your daily grind.

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Firm Management

4 Steps to Post-Tax Season Success

Taking strategic steps now, when everything has slowed down a bit, will alleviate so much stress next season.

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Firm Management

How Firms Can Better Package Advisory Services

Deciding to offer advisory services is easy, but where do you start? Packaging is a great way to present these new services to clients in a familiar and appealing way.

Small Business

5 Ways To Help Your Clients Increase And Manage Their Cash Flow

One of the simplest ways to increase cash flow for any business is to adjust product or service pricing. When was the last time your clients raised their prices to account for ...

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Firm Management

8 Actionable Digital Strategies to Grow Your Accounting Firm this Year

If you’re like many other firms, you may not know where to start with digital marketing. Here are eight strategies to help you grow your firm this year.

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Firm Management

4 Reasons Firms Should Use an Automated Marketing System

Money is the cornerstone of your business, right? You work hard, offer your clients an excellent service, and maybe your marketing strategy (even if that strategy is referrals) has your client pipeline near capacity.

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Firm Management

Why Your Firm Needs Gated Content

If you’re new to the world of content marketing, you may have heard the term “gated content” and wondered what it is and how it can help your firm. There are many advantages to gating your content, but it’s important to understand when and how to use it.