In this issue

findnewcustomers 630x330 1  55be757e25e7c

August 14, 2015 

3 Ways to Win New State and Local Tax Clients

Large corporations with armies of attorneys and accountants excel at taking advantage of tax credits and finding cost saving elements within a specific industry. Yet smaller companies tend to self-censor, assuming they don’t qualify.

Gail Cole

marketing strategy 1  55bbb55e5ee1d

August 14, 2015 

7 Tips for Promoting Your Sales Tax Practice

By their nature, accountants often eschew promoting themselves and their services. For years we were told it was ethically improper to promote ourselves, but in the present day, it's very common for accountants to take the lead in self-promotion.

Gail Perry

honor_system

August 14, 2015 

The Farm Stand Honor System

Call me naïve if you must, but I grew up in the Midwest where there's a lot of trust. We smile and say hello when we pass strangers on the street, we expect people to have good manners and are rarely disappointed, we ask each other personal questions beca

Gail Perry

apps 1  5579ae7dbf023

August 11, 2015 

Apps We Love – Mobile Career Tools for Accountants

We are covering career-related apps this month. Whether you're planning on furthering your own career, working with others as a mentor, or in a position to do some hiring, our CPA Practice Advisor community has some recommendations that will surely help y

Gail Perry

michael1 1  55b8d2a77cd57

July 29, 2015 

Are You a Bad Boss? 10 Signs That You Might Be

A Gallup survey from last year found that only one in 10 bosses in America has any native talent for management, and only another two in ten could be good managers with a little training and support. That leaves the overwhelming majority of bosses ...

Dave McClure

talent

July 22, 2015 

How to Retain Your Firm’s IT Superstars

Retention is a huge challenge for CPA firms across the country and most of the focus and discussion is on accounting staff. What isn’t addressed nearly enough is retaining talent in important functional areas such as IT, HR, Marketing and Training.

Jim Boomer

payroll services 1  55899e5e081c2

July 11, 2015 

Making the Right Payroll Choices for Your Firm and Your Clients

For many accountants, payroll=plague, and should be avoided at all costs. Others have discovered that there are antibiotics, and a clean, safe way to handle payroll where there are notable recurring profits to be made while improving client relationships. Industry accountants who need accurate payroll information automated for integrated costing or benefits can self-medicate. Public...…

Randy Johnston

payroll1_11621410

July 7, 2015 

Setting Up Payroll for Your Clients

As you bring on new clients, one of the first things you will need to do is help them set up their payroll systems and processes. This is especially important for clients that may have new businesses themselves, as well as anytime you or your ...

Taija Sparkman