In this issue
November 17, 2021
How to Create a Lead-Generating YouTube Channel
If your firm isn’t leveraging a YouTube channel for its brand, you may be missing out. According to HubSpot, in 2021, “84% of video marketers say video has been effective for generating leads.” Benefits of YouTube for B2B Marketing When your video channel is optimized—meaning with keyword-focused titles and descriptions—you can reach a wider audience...…
October 11, 2021
5 COVID Impacts on Internal Audit That Are Here to Stay
The survey uncovered five key trends respondents believe will have long-term impacts on internal audit teams, including: the continued increased use of technology to conduct audits, employing innovative means of gathering and analyzing evidence ...
October 8, 2021
Go For It!
As we have learned in the past, the trends set by the Big Four always move downward to the rest of the profession and with this, we have all been given permission to follow PWC’s lead and finally acknowledge that remote work is here to stay.
October 7, 2021
A 2021 Year-End Checklist for Your Small Business Clients
Now that it’s officially in the 4th quarter of 2021, your clients will likely seek your advice about what needs to be accomplished before year-end. Accounting tasks aside, you can help guide them to wrap up their businesses’ compliance and legal responsibilities. The following is a handy checklist to ensure your clients end 2021 in...…
October 7, 2021
What is Human Capital Management?
Human capital management or HCM looks at your workforce differently. Instead of classifying employees as an expense, HCM views workers as an asset.
October 7, 2021
Automation Solves Payroll Headaches
If you’ve ever done payroll for your own business or a client's, you’ll understand just how stressful the process can be. Employees are extremely proprietary about their paychecks and will notice the smallest discrepancy.
October 7, 2021
2FA, MFA, GWTP
I stumbled into the world of computers by accident. Having plenty of free time, a friend and I decided to take a computer seminar one summer between college semesters, and I was hooked. I changed my major (not the first time I had done that), became ...
October 5, 2021
Hiring Remotely? Here’s What You Need to Know
Before 2020, remote hiring was nearly foreign in finance and accounting fields. In-person interviews and meetings — getting face time — was ingrained in the business culture.
October 5, 2021 Sponsored
My Four Favorite Features in QuickBooks Desktop and Enterprise 2022
The newly-released QuickBooks Desktop Plus 2022 includes many new and improved features that will help your clients manage their business with greater efficiency around accounting tasks and cash flow.
October 4, 2021
Marketing for the Modern Accounting Firm
We live in a digital world. And yet, the marketing plans of many accounting firms are still analog. They spend thousands of dollars on printed brochures and rely on referrals and word of mouth to scale and grow.
September 30, 2021
Wage and Hour Audits May Be Coming
In the past, the Department of Labor Wage and Hour Division (WHD) would commonly randomly select employers for compliance audits with the provisions of the Fair Labor Standards Act (FLSA). Random audits have all but ended for a variety of reasons.
September 30, 2021
The Great Resignation: How to Keep Employees Happy and Prevent Burnout
More than anything, the pandemic brings us face-to-face with our mortality, prompting many pandemic-related epiphanies about life, death, family, and work. It puts into focus how important it is to balance work and life in a post-COVID world.
September 24, 2021
The State of Automation in Finance
76% of accounting and finance leaders have stated that COVID-19 has accelerated the digital transformation of the accounts payable process.
September 14, 2021
67% of U.S. Businesses Still Negatively Affected by Covid
Though the majority of businesses are still experiencing negative effects of the Coronavirus, some of the latest results are encouraging, with only 13% of respondents indicating that they need to obtain financial assistance or additional capital, down ...