Artificial Intelligence

Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers.

In 2021, there was a 17 percent drop in employed accountants and auditors from a 2019 peak, according to a Bloomberg Tax analysis.

For accountants, the promise technologies like ChatGPT offer should generate genuine excitement and immediate relief.

In 2023, accountants expect to spend an average of $15,800 on technology improvements and upgrades. Nearly half expect to invest in and adopt automation tools...

Across all the consulting professionals and active practitioners present, it was clear that opportunities were still abounding. Client demand is high, and the clients' expectations are also high.

In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial.

What is the reality of Artificial Intelligence tools utilized today in your accounting practice?  Unfortunately, there is no clear answer, and in actuality it depends on your interpretation of AI.

After putting the right lead-generation strategies in place, firms can drive the stable revenue they’ll need to achieve lasting growth.