Firm Management

April 7, 2016 

Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?

April 7, 2016 

It's almost the end of tax season, and most accounting and tax professionals are likely hunched over their multi-monitor displays for 16 hours a day, dreaming of vacationing on a private island.

April 6, 2016 

The next version of the exam is based on a practice analysis, an extensive research project overseen by the AICPA’s Board of Examiners, which included input from key stakeholders across the accounting profession.

April 6, 2016 

The beauty of the CC system is that it gives the committee members the freedom to assess each partner’s performance on a wide range of areas. Firms that use the CC system are making a statement: They value traditional production measures but they ...

April 5, 2016 

Though finance industry professionals tend to order salads and lighter Mediterranean food throughout the year, all that goes out the window during busy season. Barbecue, which makes up only 3% of total orders throughout the year, is ordered twice as ...

April 5, 2016 

Probably more important than the tool is the culture of business development, discovery meetings, referral clients and omni-channel marketing. Since many accounting professionals have not been trained in marketing, this leads to common errors and ...

Randy Johnston

April 1, 2016 

A roundup of professionals in the tax and accounting profession that have changed jobs and/or been promoted.

March 31, 2016 

Global economic performance and equity market valuations are off to a rocky start in 2016, according to Deloitte’s first quarter CFO Signals survey. CFOs’ expectations for revenue, earnings, capital spending and domestic hiring — tracked for 24 consecutive quarters by this survey — all declined, and are now at or near survey lows. Revenue growth...…

March 31, 2016 

You never get a second chance to make a first impression, but just how much time does it take to make one when starting a new job?

March 30, 2016 

The best way to avoid a problem is to prevent it from happening in the first place. In the context of our topic, this means developing a practice over time that will ultimately be attractive to a buyer.

March 28, 2016 

Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.

March 24, 2016 

Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.