Marketing
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‘Unpredictable’ Election Clouds Tax and Economic Policy View
Sanders May Bring His Populist Brand to Powerful Senate Finance Committee
Accountant Gets Jail Time For Charging $3 Million on New Jersey Employer’s Credit Card
New Jersey Joins IRS Direct File For 2025 Filing Season
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GPT AI Technology Simplifies Writing Your Firm’s Marketing Emails in Mailchimp
Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.
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Maximizing Marketing ROI: How to Make Data-Driven Decisions
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.
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Association for Accounting Marketing Announces Category Winners of 2023 Marketing Achievement Awards
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries.
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Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ABM
Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.
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Your Firm and Your AI (Artificial Intelligence)
Several AI trends can significantly impact a practice and tech stack, which we have discussed in previous columns.
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Intuit Mailchimp Adds AI Email Content Generator for Marketing
Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers.
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Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
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AI-Augmented Marketing Operations
In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial.