Advisory December 27, 2024
Marketing Automation Strategies to Maximize Lead Conversion
Marketing automation offers you a dynamic approach to streamline lead nurturing, making the client acquisition process more efficient and personalized.
July 26, 2016
How Can CEOs Better Manage Their Company’s Reputation?
Much of the public makes a direct connection between a corporation and its CEO. A study a few years ago by Weber Shandwick and KRC Research showed that 49 percent of a company’s reputation is attributed to the CEO’s reputation.
July 25, 2016
5 Tips and Tools for Accounting Firm Email Marketing
One of the most chronic complaints of clients that leave their CPA to find another is their former CPA’s lack of communication. So if there is a tool that can both help you communicate more in a leveraged, time-saving way while also warming up ...
July 18, 2016
How to Add Graphics to Your Social Media Text Posts
Photos and graphics are a huge piece of the content of your website as well as social media. Here are some tips in case you want to start using graphics on your own on your website and in social media.
July 11, 2016
Ten Tips for Accounting Firm Websites
No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.
July 7, 2016
How Accountants Can Use Video Marketing
Using video is the next best thing to being face-to-face with prospects. It allows your prospect to get to know you in a very unobtrusive way with no risk to the prospect. It also produces amazing results when it comes to search engine rankings.
May 19, 2016
Bonnie Buol Ruszczyk Joins Association for Accounting Marketing Board
Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting ...
May 3, 2016
14 Marketing Tips To Attract More Tax Preparation and Accounting Clients
Certified public accountants (CPAs) and tax preparers who own their own small businesses have A LOT on their plates.
May 3, 2016
New Firm Marketing Solution Amps Up Social Media, Reputation Management
In addition to timely, formatted content on a wide range of topical business subjects, the Social Media Solutions suite of options includes a comprehensive platform that facilitates publishing to unlimited social accounts as well as reputation ...
April 18, 2016
Accounting Firms and the Art of Marketing
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
April 7, 2016
Marketing to the New Boom
Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?
March 28, 2016
Small Businesses Still Hesistant on Digital Marketing
Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.
March 24, 2016
Millennials Prefer Facebook, YouTube For Purchasing Decisions
Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.