April 18, 2016
Accounting Firms and the Art of Marketing
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
April 18, 2016
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
April 18, 2016
The greatest leaders surround themselves with tremendous talent on their leadership team. They understand their own unique abilities and the areas where they fall short. They look for individuals who can complement their strengths and minimize their ...
April 14, 2016
For employers, any increase in OSHA fines could be a costly problem, underscoring the importance of a robust and effective workplace safety policy. However, OSHA’s recent enforcement positions only create confusion over how to implement an effective ...
April 14, 2016
The rankings are compiled annually by Vault, using surveys of professionals and students, and evaluate employers, universities, and internships in terms of prestige, best place to work, diversity, quality of life, compensation, and other categories.
April 14, 2016
Some of the most common worker classification issues occur from misclassification of employees as independent contractors, and classifying common law employees as statutory employees.
April 13, 2016
Social media is now a must for accounting firms, but which ones are worth it and why? Here are my favorite “big 8” apps and what to focus on for each one.
April 12, 2016
You can make the services you currently offer more profitable by plugging holes that drain your firm’s resources. Chances are many of your business clients still write manual checks, meaning you perform their after-the-fact write-up work.
April 12, 2016
OSCPA joined esteemed company including fellow nominees Abercrombie & Fitch, Cardinal Health, the BRIGHT Program, Deloitte, Nationwide and Procter & Gamble.
April 7, 2016
Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?
April 7, 2016
It's almost the end of tax season, and most accounting and tax professionals are likely hunched over their multi-monitor displays for 16 hours a day, dreaming of vacationing on a private island.
April 6, 2016
The beauty of the CC system is that it gives the committee members the freedom to assess each partner’s performance on a wide range of areas. Firms that use the CC system are making a statement: They value traditional production measures but they ...
April 5, 2016
Probably more important than the tool is the culture of business development, discovery meetings, referral clients and omni-channel marketing. Since many accounting professionals have not been trained in marketing, this leads to common errors and ...