Accounting March 19, 2025
How Accounting Firms Can Use B-Roll Footage for Marketing
While talking-head videos and webinars are common, B-roll footage—supplementary clips that enhance storytelling—can significantly improve video effectiveness.
Firm Management January 14, 2025
7 Accounting Marketing Hacks Every Small Firm Leader Should Know
From niche targeting to leveraging local SEO and creating engaging content, these hacks can help you attract and retain clients without stretching your resources thin.
Firm Management October 11, 2023
How to Harness Case Studies in Your Marketing Efforts
Studies highlighting triumphs are a best-practice marketing method to capture the attention of prospective clients and nurture their conversion to loyal clients.
Artificial Intelligence October 10, 2023
How Accounting Firms Can Personalize Their Marketing Using Artificial Intelligence
At the AAM Emerge Conference, Becca McGovern of Johnson Lambert offered five AI tips and tricks for more efficient marketing.
Firm Management September 12, 2023
Essential Tips for Q4 Ad Buying for CPA Firms
There is no point in spending money on ads if you do not have objectives that align with your firm’s goals.
Small Business August 11, 2023
Effectively Measuring the Impact of Visual Content on Sales and ROI
By implementing conversion tracking tools like pixels and analytics, businesses can attribute conversions to the visual content that influenced the decision-making process.
Firm Management August 9, 2023
Gear Up for the Ultimate Year-End Marketing Showdown – Turning Numbers into Opportunities
Year-end is right around the corner, which means quarterlies, tax preparation, and more for accounting firms.
Technology July 12, 2023
Digital Marketing Strategies for Financial Service Providers: Best Practices and Case Studies
In this article, we will explore effective strategies, such as search engine optimization (SEO), content marketing, social media campaigns, and pay-per-click advertising.
Accounting July 10, 2023
Association for Accounting Marketing Announces New Board Members
As the governing body of AAM, the Board of Directors is responsible for guiding the strategic direction of the organization.
Firm Management June 9, 2023
Stay Ahead of the Curve: Top AI Applications for Accounting CMOs and CGOs
To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.
June 1, 2023 Sponsored
GPT AI Technology Simplifies Writing Your Firm’s Marketing Emails in Mailchimp
Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.
Firm Management May 12, 2023
Maximizing Marketing ROI: How to Make Data-Driven Decisions
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.