Technology April 29, 2013
A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.
April 22, 2013
What would happen if you suddenly and unexpectedly could not work? What would happen to your firm? Would things run smoothly, or would it be utter chaos?
April 17, 2013
Build Your Firm recently announced it will host a series of Lunch and Learn webinars to help small to mid-sized accounting firms market their services.
April 2, 2013
In January 2013, The Sleeter Group conducted some research of small and medium-sized business (SMB) owners across the US. The goal of the research was to learn about what SMBs want from their outside accounting firm.
January 28, 2013
Social media rocks. I get it. I’m out there…posting to Walls, tweeting, Linkin’ it up! I’m also soaking up the information that comes in from my social media channels.
January 28, 2013
CPA firms across the country continue to look for innovative ways to market their services, people and organizations as a whole. And branding and design are often important components to successfully executing an effective marketing strategy.
December 18, 2012
The best marketing communications tell a story that is concise, clear, and simple
November 30, 2012
Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.
November 15, 2012
When it comes to marketing a small business, the options can be overwhelming and costly. However, with a solid plan, it's possible to get results on a budget.
November 14, 2012
Site offers resources, ideas encouraging small businesses to participate in Nov. 24 event
October 29, 2012
Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.
October 19, 2012
The success of a marketing campaign depends largely on your firm’s makeup, goals, and demographics and cannot be reduced to one single initiative.