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The 4Cs of Brand Management: How to Take Control of Your Brand

There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. Voice is the contribution made to something larger than oneself. It’s the medium for sharing one’s purpose, values, talents and vision for the future. Yes, there are plenty of examples in contemporary society of people creating a shallow brand seemingly for the sole purpose of increasing the number of social media followers. But, before you too hastily follow that line of thinking, consider the bigger picture—and your values. Where do you want your name and legacy to appear in people’s minds and hearts?

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Wolters Kluwer, CCH Tax Data Chosen by IRS for 10th Consecutive Year to Help Millions File Returns

For the 10th year in a row, Wolters Kluwer, CCH has been selected by the Internal Revenue Service (IRS) for its comprehensive sales tax rate and taxability tables to help millions of taxpayers across the country prepare their tax returns. With access to updated information from thousands of tax jurisdictions provided by Wolters Kluwer, CCH, tax filers can determine whether they'll save more by deducting state and local sales taxes they've accrued during the year instead of taking standard or itemized tax deductions.

Isaac M. O'Bannon