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Hugh Duffy

Chief Marketing Officer

hugh@buildyourfirm.com

Phone: 888-999-9800 x151

Hugh Duffy is co-founder and chief marketing officer of Build Your Firm (BYF), an accounting marketing and accounting website development firm. BYF is the leading niche website design firm for accountants and has helped many firms improve the quality of their new client acquisition through niche development. He can be reached at 888-999-9800 x151, or at hugh@buildyourfirm.com.

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Firm Management

How to Create a Specialty Niche at Your Firm

When Peter Freuler took over his father’s Kissimmee, Fla., CPA practice in 2005, it was highly dominated by 1040s, which included filing 700 individual returns and 125 business returns. At that time, his firm’s revenue was approximately $245,000. Today, his firm has more than doubled its revenue to reach $525,000 in 2013.

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Accounting

How a Niche Focus on Franchise Accounting Helped a Firm Thrive

The accounting firm’s focus on providing accounting, bookkeeping, payroll and tax planning services for hotel, restaurant, retail and automotive franchises is also a reason for success because of the unique niche.

Advisory

The Secret Sauce to Beating the Competition

His firm has seen around 70 new clients since it opened, and business increased by 50% last February. James says that much of his success lies in his team’s terrific focus on giving his customers what they want, something he feels is often overlooked in other firms who are too busy chasing the next prospect.

Firm Management

A Great Marketing Tool: Google Authorship

“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to validate your skills and experience and learn a little bit more about you before they pick up the phone.

Firm Management

6 Strategies for Accounting Firm Growth

Accounting Firm Success Hinges on Niche Approach

Technology

Another Way to be Found: Google Authorship

“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to validate your skills and experience and learn a little bit more about you before they pick up the phone.

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Marketing

Why Websites are the Place for Leads

Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.

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How is Your Website Performing?

More firms are beginning to understand the necessity of having a website. In an “online” world, the web is where people go first to research products and services. In essence, it has become the new “front door” to business. And the same is true for accounting firms.

Technology

Why is Search Engine Optimization Important?

Special Feature

Marketing

5 Marketing Tips for Small Tax & Accounting Firms

Making Time for Marketing during Busy Season