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Jon Baron

Jon Baron joined the Tax & Accounting business of Thomson Reuters in 1992. Prior to his current position as Managing Director of the Professional segment, Jon held the positions of President of Professional Software & Services, and Vice President of Development, where he was responsible for the design and development of all Professional products and services. Jon has three decades of technology development and management experience. Jon holds a BBA in Accounting from Siena College and an MBA from Boston University.

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Advisory

3 Ways Accounting Firms Can Reach Millennials

If you’re part of an accounting firm, there is no denying the importance of reaching this age group. By 2020, 46% of all U.S. workers will be millennialsi. By 2025, that number could rise to 75%ii. While the business world is making strides to attract ...

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Auditing

3 Tax Tips for Millennials - How to Overcome the Fear

If there’s one thing we all have in common, it’s that no one enjoys filing taxes. But, according to recent studies, millennials feel particularly anxious about the annual process.

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Firm Management

3 Ways Small to Mid-Sized CPA Firms Can Attract Talented Staff

While there seems to be very positive trends in both supply and demand across the report, many small and mid-sized firms are having trouble finding qualified applicants. If we dig a bit deeper, we begin to see why.

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Firm Management

Should Your Firm Join an International Accounting Alliance?

Small to mid-sized accounting firms are traditionally viewed as serving only local clients, but with rapid increases in technology, the world is quickly becoming a smaller place to do business. As globalization presents numerous opportunities for ...

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Accounting

How the Accounting Profession Is Boosting Cloud Security

When businesses enter into outsourcing agreements with cloud service providers, they are looking to offer their customers access to applications, storage and other cloud-related functions in a convenient and cost-effective way. To do so, they must ...

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Accounting

CFO For Rent: How Accounting Firms Can Capitalize on the Outsourced CFO Trend

An outsourced CFO model involves a business enlisting a CFO on an ongoing part-time, temporary or project-based basis. This gives small business owners the strategic financial expertise they need, while saving them money in terms of the ...

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Firm Management

5 Tips For Firms Considering Niche Accounting

Is your accounting firm looking for new areas in which to expand? As accountants look to differentiate themselves from their competition, more and more accounting firms are picking up on a trend known as niche accounting.

Software

It Doesn’t Take a Genius to Understand the Need for Tax Professionals

You may have seen recent ads by a major tax preparation provider claiming that, “it doesn’t take a genius to do your taxes”. Unfortunately, they’re right. I’m not a genius. You’re probably not a genius. Neither is the mechanic that recently fixed the ...

Advisory

What Will Future Accounting Clients Want from Your Firm?

Right now, life in the accounting profession is good. Growth trends are on an upswing with accounting market employment up more than 4% over last year and steady revenue growth since 2011. We’ve rebounded from the recession and are starting to gain ...

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Accounting

Are Accountants Keeping Pace with Today’s Consumer?

All of us draw conclusions based on perceptions. If clients or prospects perceive that your firm is stuck in the past (practices that were common only four or five years ago look ancient to most of us consumers today), they may question whether your ...

Benefits

How Accounting Firms Can Benefit From The ACA

The passage of the Affordable Care Act (ACA) has brought major change to the accounting profession as individuals and companies are increasingly turning to accountants and tax preparers for help in complying with new health care mandates and ...

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Advisory

How to Evolve Your Accounting Firm In 2016

It’s the start of another year and resolutions abound. While laying off the cookies and hitting the gym top nearly everyone’s list, what about making a resolution to transform your firm’s identity by providing advisory and consulting-based services to ...