Michelle Golden

Phone: 314-416-1201

Michelle is a growth and profitability strategist. With her deep knowledge of firm operations and sharp observation skills to quickly grasp a firm’s nuances, she guides practitioners toward improved profitability and stronger, healthier cultures. She focuses on strategic consulting and facilitation around long- and short-term planning, positioning and pricing, messaging, and communications (both online and off).

Accounting

Is your mission statement a warning sign about the future of your firm?

Business owners are advised to craft their mission statement. Yet once developed, few refer to them, fewer live them, and worse, some mission statements hurt your position more than help it.

Feb. 27, 2013

Technology

Keep Your Elbows off the Computer Table (and Online Etiquette that Mom Wants You to Know)

Bad online etiquette can send employee, peer, and client relations plummeting. Offenses are certainly prolific.

Sep. 26, 2012

Blogs as the Ultimate FAQ page: the Holy Grail of Marketing for Tax & Accounting Professionals

Visibility + Credibility + Reassurance = New & Repeat Business

Mar. 19, 2012

How to Make Social Media Work for Your Firm

Whether you already use social media for business or you’re still thinking about it, the concept to start with is, “why.” You can most certainly jump in and start experimenting—that’s how many people begin. But sometimes I see frustration mount as these folks evaluate if their efforts are worth it.

Feb. 08, 2012

Read more

Is your mission statement a warning sign about the future of your firm?

Keep Your Elbows off the Computer Table (and Online Etiquette that Mom Wants You to Know)

Blogs as the Ultimate FAQ page: the Holy Grail of Marketing for Tax & Accounting Professionals

How to Make Social Media Work for Your Firm