Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
August 12, 2010
There are a few questions I get from CPA firm partners and staff that rarely change, no matter the size of the firm, where it is located or what kinds of services it offers. “How do I recruit clients?” “Is social media worth the effort?” “Should I pay for advertising?” Let’s address the advertising question....…
August 1, 2010
For a number of reasons, achieving the perfect balance between implementing or improving technology, and finding success in all areas related to staffing for that technology, is rare.
August 1, 2010
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…
July 7, 2010
Just last week, I had the honor of presenting a morning program to the Louisiana Society of Independent Accountants in Shreveport – a state organization connected to the National Society of Accountants. The Louisiana group is mostly made up of public accountants who are enrolled agents. They came from all over the state for the organization’s...…
June 16, 2010
It seems the AICPA’s TECH+/Practitioner’s Symposium is a real hit. This is the first time the AICPA combined the two conferences, and if there is strength in numbers, it’s very evident at this year’s conference, held June 6-9 at the Bellagio Hotel in Vegas. Rumors for the number of attendees range from 800 to 1,000+....…
May 10, 2010
What the heck is going on with LinkedIn? Why does it continue to be so popular among professionals and why does it seem to be everywhere these days? I don’t have all the answers, but the more you read about the integration of networking and social media, the more often LinkedIn pops up. It’s the...…
April 16, 2010
Column: MarketingWorks
April 13, 2010
How many presentations have you been to – or even produced yourself – in which the type was too small to read from across the room or there was too much on a slide to be able to read anything at all? This is a rhetorical question, of course, because we all have seen terrible...…
April 2, 2010
I wanted to build on Rick Telberg’s excellent story on CPA Trendlines on how business owners define success. According to research conducted by the Enterprise Council on Small Business, Rick wrote that “business owners surprisingly found that ‘satisfaction” was the primary way they defined success, followed by ‘growth.’ They asked business owners to define what...…
March 16, 2010
Are you using Search Engine Optimization? I’ve taken informal surveys asking accounting professionals about SEO on their Websites – only to be met either extreme resistance (“I don’t have time”) or blank stares (“I don’t know how to do that.”). First and foremost, make sure you realize one important thing: unless you’re technically skilled in HTML...…
March 2, 2010
Following up on Isaac O’Bannon’s very well-timed post about the paperless office, I wanted to share my experience with the Fujitsu ScanSnap S1300. Promoted as an instant PDF mobile scanner, I had my doubts about quality and ease of use – but am, instead, completely blown away by how simple the ScanSnap is to use....…
