February 20, 2010
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks
January 28, 2010
New Accounting White Paper and Paperless Pub Now Available
One new accounting publication on “less paper,” and one white paper on a how to establish a dialog with clients on sales tax are now available for purchase or download. These are notable works from two experts. “How to Talk to Your Clients about Sales and Use Tax,” a free guide for CPAs to sales and...…
January 11, 2010
Sage Brand Discussed at Thought-Leader Summit
Last week, I was very fortunate to be one of about 20 professionals who were invited to part of a Thought-Leader Summit in Las Vegas. Most of us in the room provide information to the accounting marketplace through content, social media or consulting services. Sage sponsored the meeting because it wanted feedback and advice on...…
December 9, 2009
5 Small Biz Trends for 2010: Offline Mining, Cloud Computing Stand Out
I’ve recently began following the teachings of John Jantsch and Duct Tape Marketing, his take on best practices in marketing and sales. I like the way he presents information for small businesses; it’s practical, less costly in technique than other marketing gurus, and kind of fun. My eye was drawn this morning to an American...…
December 2, 2009
Viral Networking Works – Try it!
This morning, I met with a transplant from Houston who just joined an IT organization; we were networked through a mutual friend and associate who thought we would be able to exchange some great referrals. Turns out that was exactly the case – but the meeting also reminded me that the person you meet or...…
December 1, 2009
Plowing the Back 40: Accounting and Technology Issues for Agribusiness Clients
Part III of a III Part Series on Industry-Specific Accounting Technologies
November 23, 2009
Thanks for the Giving – Community Relations Works
It’s Thanksgiving Week, a time when we gather together to give thanks for what we have. This is a critical time of the year for many nonprofits and agencies who rely on year-end donations to survive. While donations are great – and many accounting firms will want to support their local nonprofits with donations –...…
November 1, 2009
A Prescription for Enhanced Revenues: Working with Healthcare and Medical Clients
Nov. 2009 Online Exclusive Feature
October 21, 2009
How Balloon Boy is Like Marketing an Accounting Firm
Following up on my posting, “How is Susan Boyle Like an Accounting Firm?,” we entered the Ripley’s realm of Reality TV once again during last week’s Balloon Boy hoax. This got my mind to make parallels on how pop culture is similar to marketing an accounting firm … OK – bear with me on this...…
Contributors
Amy Vetter
CPA, CITP, CGMA
Becky Livingston
Accounting & AI Marketing Consultant
Brian Tankersley
CPA, CITP, CGMA
Garrett Wagner
CPA, CITP, CEO and Founder of C3 Evolution Group
Jim Boomer
CPA, CITP, CEO
Ken Berry, JD
CPA Practice Advisor Tax Correspondent
Kristy Short, Ed.D.
Accounting Content Specialist
Mary Girsch-Bock
Contributing Writer
Randy Johnston
MCS, MCP
Roman Kepczyk
CPA, CITP, CGMA
