Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
October 12, 2009
Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…
October 2, 2009
Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…
October 1, 2009
A Senior Roundtable: What’s “New” is “Old” Again
October 1, 2009
Special Feature
August 31, 2009
If you publish content for your firm, company, or even blog, Facebook, Tweet or have a LinkedIn profile – and don’t think people are listening and watching to what you do or say – you need to wake up! Microsoft pulled a fast one when it took a photo of an African-American man and changed...…
July 16, 2009
When I talk with clients and present to groups about social media, one of the most often-asked questions I get it whether an organization ought to give its employees access to social media while they are at work. Firms, companies and organizations of all kinds and sizes are concerned that their staff is going to...…
July 7, 2009
Today, AICPA is launching its first-ever Leadership Academy in Chicago – a three-day gathering designed to train young CPAs on issues related to the profession so they can be more effective leaders It is the brainchild of AICPA’s Chair Ernie Almonte. What a great idea! It not only helps young CPAs realize their potential; it most...…
June 29, 2009
If “I don’t get it” adequately describes your thoughts about Twitter and its uses for the accounting profession, then listen up: You CAN use Twitter to build your practice, increase business and grow your bottom line. I get this question all the time from my clients who want to know how they can build their...…
June 11, 2009
When was the last time you looked at something differently? I was in San Francisco June 7-10 for the International Association of Business Communicators’ (IABC) Conference, and had the pleasure of hearing Sam Harrison of Zing Zone speak on creative marketing and its three components: Passion, Performance and Pitch. His talk was well worth my...…
June 4, 2009
You’d have to be living under a rock not to know who Susan Boyle is, but in case you don’t, she’s came in second place in “Britain’s Got Talent,” a competition that propelled this no-name singer to instant stardom, thanks to a mix of kudos from Simon Cowell and a bit of viral marketing. How...…
